Category Archives: Content strategy

The Capital Jingle Bell Ball 2016 Content Strategy. Includes Kittens.

Capital Jingle Bell Ball 2016 Kittens

Every year we host Capital’s Jingle Bell Ball at London’s O2 – a fantastic weekend of music where fans can celebrate the best artists and tracks of the year in an amazing venue. Covering an event like this is a true privilege as it’s a great chance to meet fans, find out what they’re listening to and learn about what’s important to them.

What’s also important is that we took the decision years ago to make the Jingle Bell Ball a true digital experience. That means, that wherever you are in the UK, if not the world, you’ll be able to experience the event as if you were at the O2 itself.

That doesn’t mean ‘just’ filming the artists on stage and conducting behind the scenes interviews* – it means thinking very carefully about what platforms our digital audience are currently on and delivering formats that excite, engage and get them coming back for more.

And that means cats. Lots of them.

Here’s a short overview of what you can expect from our digital coverage in the next 48 hours:

  • Radio coverage (naturally) across FM and digital
  • Capital TV dedicated coverage
  • Highlights of the best on stage performances and back stage interviews (video on demand)
  • Exclusive Facebook Live interviews with all the artists (and kittens)
  • Live blog coverage – a great single location to see all the action as it happens
  • Snapchat coverage incl. exclusive Snapchat filters
  • Live Instagram Video stories
  • Dedicated content for social media – we believe with a passion that we should be entertaining you in your space, so our social media team will be creating the funniest and informative memes and updates they can.

So what’s the best thing about all this coverage? The fact that it’s all happening live – with all sections of the business (radio, tv, digital, marketing, pr, events, commercial) working together to make sure this is the best experience possible for YOU.

So here goes. Another fantastic Jingle Bell Ball is about to happen. I’ll post some highlights when I can!

*I say ‘just’ but shooting, editing and distributing video is a massive part of our operation. Adding this now before the Head of Video decapitates me.

Content Strategy Links of the Week, December 22

You know the drill by now folks. Here’s my best reads from the last week or so. Enjoy and have a fantastic Christmas and New Year. See you all in 2015!

Bad community is worse than no community
“By coupling a format that encourages intimacy with a network design that encourages out-of-context amplification, Twitter has evolved into something fundamentally volatile. It’s fun, fast and powerful, but remains highly risky for anything approaching honest conversation, or even satire.”

Consumer-aware, context-aware
“Smart news organizations know that in 2015, the value of our attention will continue to eclipse the value of our clicks. The best way to harness attention in the digital ecosystem is to service the consumer’s needs rather than simply repackaging content to fit the form factor of her various devices. A deeply engaged consumer is easier to monetize. She is a good ambassador for the news organization. And, ostensibly, she’s a better informed citizen.”

The news mixtape
“If the rise of podcasts and newsletters has taught us anything this year, it’s that there’s value in consuming bundled content.

The rise of the jacktivist
“…news outlets will have to do more than merely report what’s going on. Journalists will have the added responsibility of giving people a pathway to act, to improve their lives and the lives of others.

Again, I understand this may seem anathema to some, but people today need more than headlines and stories. They need more than data, visuals, and explanations. They need more than journalism. They need an empathy-driven service to improve their lives, their communities, and our world.”

16 reasons why this research will change how you look at news consumption | Online Journalism Blog
“The value news has in people’s everyday life seems to hinge less on the increasing technological, social and participatory affordances of the informative platform than on time- and place-dependent user needs …

“News wants and needs, place, moment of the day and especially the convenience of a particular news carrier appear to be defining factors in what people do with news. As Rosa (26) explained, she checks the news on her smartphone and her work computer during the day, snacks the news on her laptop and in the newspaper after work, and reads her newspaper’s weekend supplements on Saturday morning at home.”

(PS I loved the 16 consumption trends spotted here…)

  1. Reading
  2. Watching
  3. Viewing
  4. Listening
  5. Checking
  6. Snacking
  7. Scanning
  8. Monitoring
  9. Searching
  10. Clicking
  11. Linking
  12. Sharing
  13. Liking
  14. Recommending
  15. Commenting
  16. Voting

Andy Carvin launches social-media reporting team for First Look
“Because the idea of Reportedly is to have journalists or anchor/producers embedded in different social platforms and engaging directly with users there, the project doesn’t have a website yet, although it will be getting one. Carvin said that to begin with, the team will be using a Medium collection to talk about how the experiment is unfolding, and to brainstorm about the kind of journalism they want to do. But in the future, he hopes there will be a site that can act as a “central dashboard” where readers can see everything.”

The gender split in news consumption: A case of discovery?
“It could simply be, then, that the seeming disparity between the equal amount of women and men who have access to connected devices and the fact that men actually consume more news on those types of devices could be explained by the following statement: Women in the UK prefer to discover their news through social means, and certain types of digital content (that of BuzzFeed and Upworthy etc.) are simply more shareable than others.

Ultimately, the difference in the type of news content men and women consume could be as much about how they find news as what they are intrinsically interested in.”

The newsonomics of the newly quantified, gamified news reader
“The trick here is in inferring reader likes and dislikes, as in the Cosby story example. Says Frons: “Subject-based personalization limits serendipity — one of the main pleasures of social feeds in particular and the Internet in general…For content creators, I am not sure that slicing the report up into micro-individuated bundles is ever going to make business or product sense. But a little bit of personalization within a product can go a long way.”