Category media

Faber Launches The Waste Land app

I love this. Why wasn’t this around when I was a student back in 1997? Academia is built on the notion that, if you pay to use their services, you’ll gain a deeper understanding of obscure texts like this. Now technology is liberating the information. Ulysses comes out of copyright next year so bring on the revolution!

Still, I’m not sure you’ll ever be able to understand the poem entirely. I’m not convinced that Eliot himself knew what it was about. But a good puzzler anyway.   

 

Mute Records Short Circuit Festival 2011

I’ve been a big fan of Mute Records, ever since the Music for the Masses album was released by Depeche Mode back in 1987. I’ve always appreciated the eclectic mix of artists on their label, ranging from the experimental and downright weird (Add N to X) to the more chart-friendly (Goldfrapp, Erasure). They also have a great network of producers and DJs who remix for the label so, altogether, they do a fantastic job of curating the best from today’s electronic music scene. Well, I think so anyway.

So, you can imagine my dismay when I was unable to get to their recent Mute Records Short Circuit festival at London’s Roundhouse. They had some superb bands lined up, combined with plenty of presentations and workshops to keep folks entertained throughout the day. To make matters worse, they even invited Flood down to the event to talk about how he’d produced ‘Enjoy the Silence‘ – my best song in the world, ever. For an electronic music geek like myself this was a massive kick in the cahoonas. How could I have missed this?

However, I soon discovered a number of Mute fans who were keeping the twittersphere up to date with tweets, photos and video from the event. It was great to see how the fans at the event responded to questions from the hashtag followers - tweeting set lists or spotting celebrities. It really highlighted to me the value of social medis, and how, at the end of the day, the event was just as much about the fans as the music. 

Thanks to everyone at the event who kept us all fixed to our screens. Especially to the person who uploaded the video clip below. Yes!!!

Bundlr creates compelling curated content

Thumbs up to this great new curation tool. I wonder how publishers will get past the possible copyright restrictions here in order to make it a feasible platform for their journalists?

Bundlr ( gobundlr.com ) from Bundlr on Vimeo.

Media Standards Trust launches Churnalism Website

Talk about Big Brother. Now those pesky journalists can never copy and paste press releases into their copy ever again. Check out the Guardian Hall of Shame article. Now it’s back to original investigative journalism folks. Bah! 

 

image7 Media Standards Trust launches Churnalism Website

AOP Forum: Maintaining editorial integrity and making partnerships pay

Attended a good session today at the Association of Online Publishers at IPC. Chris Mooney (Topgear.com) chaired an informative afternoon, introducing speakers from Starcom, Bauer, AOL, CBSI and Dunhill to present their views on maintaining a healthy relationship between editorial and partnerships.

Transparency was heavily emphasised, users need to understand exactly what they are interacting with at all times with the use of ‘signposts’. There simply is no point in compromising the long-term integrity of your editorial product for the sake of short-term financial gain. 

Here are my notes and links from the session.

  • Nike Plus: Example of a brand that vetoed the use of an agency to connect directly with their audience, with great success.
  • Hovis: Example of a brand that has a great connection with it’s audience. Over 80k fans to their Facebook page already.
  • Did you know that 16-24 years olds define themselves through their choice in music and actually listen to what Celebrities say?
  • Grazia TV: nice original production from the Bauer team
  • Coming down the pipe from AOL: More video, tailored for local markets. Like this.
  • AOL’s new ad platform Pictela coming to the UK this autumn
  • A very cool site from Dunhill – demonstrating editorial integrity and advertising working together nicely. I loved the way they focus on a series of exceptionally clever non-celebrity types to leverage their brand. It’s still an advertorial, but it’s not directly selling to you. It is, dare I say it, very cool content. Plus, I’m not entirely sure if they used a marketing agency for this at all. ‘Build it and they will come?’. Exceptionally brave, or incredibly naive?

You can read full summary on the AOP website here

 

Thought for the day: What’s the actual difference between sponsored links and natural search links in a world where everyone’s SEOing their content? Answers on a postcard please.

*PS: I met a 14 year-old today who said they played games more than watching TV. That makes me feel about 102.

Lady Gaga Goes Pantsless in Paris

When I spotted this headline in the recently leaked AOL Way document I thought it was just a funny inclusion in a corporate report. I have since learnt that it’s one of the most ripped-off headlines in the entertainment industry. Looks like everyone’s going ‘pantsless’.

AOL
image2 Lady Gaga Goes Pantsless in Paris

Bing

image4 Lady Gaga Goes Pantsless in Paris

Online News Association: Has Social Media Killed Photojournalism?

Another great session last night with the UK branch of the Online News Association. This time we met to discussed the impact of social media on photojournalism in the delightful surroundings of the Telegraph HQ in Victoria, London. The event was well attended, hosted by Kathryn Corrick, with speakers Turi Munthe from user-generated photo aggregator Demotix, and photojournalists Paul Lowe and Edmond Terkopian.

I’ve included the first ever ONA UK Livestream below, my notes/links follow.

onauklive on livestream.com. Broadcast Live Free

Paul Lowe
Uncertain paths of peace – example of early ‘open text’ photojournalism
Burn magazine
Vincent Laforet – building audience through web based media
Media Storm
Emphas.is – more collaborative process with photojournalists

Turi Munthe
Modern photojournalism has been democratized with the development of technology and cheaper costs of equipment. Many more ‘voices’ are now available which is great, but the competition is fiercer than ever before. Demotix are there to help the ‘cream rise to the surface’ aka the best citizen photographs are found.

Edmond Terkopian
The increase in competition has pushed people from photojournalism into news photography to make a living. Photojournalism is a not a part-time hobby, it’s the pursuit of the truth. Many photojournalists support their work by news photography but they are not the same. It’s all about quality.

There were some good issues raise in the debate. What exactly is ‘Quality’ in a world of abundance? When 60 photographers turn up to one event, are the photographs really all that different? Who places the value on a piece of work, the photographer, the publisher or the public?

The Larry Towell Crisis In Afganistan project was held up as a good example of how photojournalists are reaching out to social networks to fund their passions. It’s a very strong collaborative approach – visitors are asked to contribute in exchange for the experience that the artist is about to undertake.

I loved this project and it’s a business model that can be applied across the whole creative industry. Electronic music artists Underworld have used this approach in launching their albums. You purchase the album, but you’re signing up for the tour experience that unfolds in the months ahead. The fan feels closer to the artist. 

Final Thoughts
I wonder if the creative industries need to do a better job at demonstrating their value in a world where everyone can have access to the same tools? Is beauty truly in the eye of the beholder? Do publishers need to make more of their photographic resources? We’re all so used to seeing images every second that their value has become transient. Could publishers benefit by highlighting the individual behind the work? Could this be an area where tablet publishers (Murdoch/Branson) could really make a difference? 

A very informative session, discussing a topic that I knew very little about.

News Rewired: Building Online Communities with Anthony Thornton IPC

Back in December 2010 I attended the News Rewired event at Microsoft HQ in Victoria. I was quite impressed by a presentation delivered by Anthony Thornton from IPC so here it is in all it’s glory.

Some very sensible points about building up a community from scratch – namely, you’ve got to put the time in!

Copyright © Steven Wilson-Beales
Content strategy, music, thoughts

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