This week I’m having a great time in Seattle meeting various Microsoft colleagues including Major Nelson (aka Larry Hryb) from Xbox fame and Steve Clayton who reports back on all things ‘New’ from Microsoft. Should be fun.
Meanwhile I’ve just discovered Bing Twitter Maps, so you can keep track of all my tweets (amongst other folk) below. This tool could really add to storytelling online so have a gander yourself.
More updates soon.
This week I presented at the Content Strategy event in Richmond – discussing how we approach ‘Search’ in our editorial workflow at MSN. My main point was that search is now so much more than ‘just’ SEO, especially now that search engines are taking more account of our social media activity when ranking pages.
And if you add to the mix the way that trending topic tools (Tweet Deck for instance) can shape the type of stories you choose to publish that day – then the lines between search and editorial begin to blend.
That’s why good ‘Search’ in the wider sense reinforces good editorial practise and promotion. You don’t have to compromise, they can all work together in harmony to hit your online objectives.
Great to see so many questions raised and thanks to everyone for their input. My edited presentation below.
Today we’ve discovered a new addition to the Google Insights dashboard which includes social media as part of the filtering options. It looks like this:
At the moment it looks like it’s only pulling in US data as a swift search for ‘Cheryl Cole’ will review no results if you filter by UK only. However, ‘worldwide’ (aka US?) it’s a different story.
Useful for checking trending spikes for international subjects/artists like Lady GaGa otherwise of limited use for a UK news desk at the moment. Makes you think how well known Cheryl Cole is in the US, probably not much at all so fingers crossed for her US X Factor appearance in 2011.
There are plenty of other Twitter trending tools out there at the moment – however, this could be one to watch.
The SEOmoz Whiteboard Friday is such a great idea. Sometimes you just want to watch a video instead of scanning through hundreds of SEO tips. I think Danny Dover has got it spot on here. Just a simple checklist before you publish.
His point on targeting is pretty essential. Sometimes, it’s easy to lose sight of the one BIG idea of a feature, the one idea that you can capitalize on wearing your SEO hat. At the end of the day, a page is a page and search engines have got to find you through the distinct keywords you are using married with your brilliant editorial.
Anyway, here it all is in 5 minutes.
New Bing marketing campaign launches today which will focus on what is distinct about the search engine compared to others. I think it’s a great execution, rolls smoothly on MSN UK this morning.
I’m so incredibly gutted that I’m not going to Glastonbury this year – looks like it’s going to be another sunny one. And Kylie is going to be performing.
Oh well, here’s a nice Bing image to placate.
Just watching a live meeting now with Scott Willoughby from SEOmoz and trying to get my head around the SEO Pyramid. Seems to make sense to me. You can’t really make an impact at the top unless you have the basics (base) covered.
Click here to see a video with Scott explaining the Pyramid
The SEO Pyramid
Random thoughts and observations from an MSN Content Manager. Mostly about entertainment, mostly good fun!
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