Category social media

Magnum Good as Gold Campaign

0 comments By Steve Filed in social media Tagged with magnum, viral April 7th, 2010 @ 9:35 AM

So there I was, sat at my desk ready to start the day. Five minutes later I’m starring in a glitzy heist movie with Benicio Del Toro and a load of lollipops. Typical Wednesday.

http://www.mymagnum.com/?gold=4bbc40e8cbc08

Revamping Myspace

0 comments By Steve Filed in social media November 20th, 2009 @ 2:03 AM

At MSN we’re currently making a real push to reach out to all our visitors on their own social networks. It’s not rocket science, but it’s been a great learning experience as we experiment with what sort of features users of, let’s say Myspace, might be interested in.

Anyway, it’s been yonks since I’ve visited my own Myspace page so I’ve only just noticed the Myspace 2.0 upgrade. This might sound ultra geeky but I really like the way they take you through the whole upgrade process by introducing you to all the new tools. Sounds simple but it’s these kind of usability issues that always get overlooked when it comes to developing online products. Love it. Also the way it automatically removes hacked code to integrate with its new themes is neat.

Here’s my space

A Handy Trust Agent Slide

0 comments By Steve Filed in social media Tagged with books, social media, trust October 24th, 2009 @ 9:15 AM

Muchos interesting. Thanks to Chris Brogan for banging this up via Slideshare!

Trust Agents for Publishers

View more documents from Chris Brogan.

Using IE8 Web Accelerator to speed up social networking

0 comments By Steve Filed in microsoft, social media Tagged with internet explorer, microsoft, social media October 20th, 2009 @ 1:21 PM

Here’s a neat trick. I’ve been trying to get my head around trying to seed out content to all my social network groups in the fastest and easiest way possible and I think I’ve cracked it. Rather than populating the top of my browser with loads of Digg or Twitter icons, I’m using IE 8′s new web accelerator function combined with the Shareaholic service. The rest is easy. Simply:

Download the IE Accelerator add-on from Shareaholic website here
Install it and make sure you make it the default add-on for social networking tasks
Then simply navigate to a piece of online content, right click on the headline. You should see this:

If you click on the Shareaholic icon you will be taken to a page of options like this:

Simply select the service you want, input your username and password for each account (you’ll only need to do this once) and BINGO your content will be ready to publish on that network.

As long as you have all your social network account details at hand, it’s pretty easy to set this all up. With the combined power of Accelerator and Shareaholic I would say that what would have normally taken me an hour, now takes me about 15 minutes. Brilliant stuff.

All I need to do now is read the new Trust Agents book so I can figure out how to do all of this without spamming anyone! More on that later.

Good luck.

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