This week I hit the jackpot when my boss agreed to lend me his iPad so I could check it out for myself. Conclusion: not impressed.

Obviously, it looks really slick and sexy, it’s light, viewing large images on it looks fantastic and the tactile nature of it’s touch point surface is really beautiful. But, ultimately, I think it’s just a really expensive toy. Kindle is probably better for reading, you can port your present iPhone anyway into a larger screen for about 80 quid, and the fact that Apple have blocked Flash is just frustrating.

Obviously, a lot of the apps available at the moment are dedicated to iPhone and don’t map smoothly over to iPad. Then again, the Driver app I played was really cool. But I don’t want to use this as a mobile games controller – there’s already better alternatives out there for cheaper.

So, all in all, a bit confused by the hype. Maybe with some more bespoke apps (why no Spotify?) and flash integration it may improve over the next 6 months. Best thing about it was being able to get my 2 year old to navigate around old Sesame video clips on YouTube. Therefore potentially a great educational tool they could roll out in schools.

A revolutionary new paradigm? I’m afraid not. But, it does look sexy!

I’ll let Public Enemy play us out.