So there you have it, a brief skim through some of the charity content strategy articles I found over the past few weeks. Let me know if you have other resources you’d like to share in the comments below!
Tag Archives: charity
Delivering Global’s Make Some Noise on Digital
It’s 8am which means I’ve already been at work for a couple of hours swigging copious amounts of coffee and helping the digital team deliver Global’s new charity Make Some Noise. This a big day for Global as all our radio stations are coming together for one cause – which is to raise money for disadvantaged children and young people across the UK.
That means co-ordinating content across the brands and making sure we’re delivering the very best from radio – ultimately driving people to our Make Some Noise donation page.
It’s the first time since I’ve been at the company where we’ve co-ordinated a single campaign across all brands and it’s been really fantastic to see how people across the business have gone the extra mile to make it all happen.
And yes, we also have a DRESS LOUD campaign and that is my favourite jumper!
So far we’ve raised just short of £300k. Text NOISE to 70070 to donate £5.