A list of my most interesting content strategy-related reads this week…
Here’s What Makes The Guardian So Successful On Facebook
A great insight into FB distribution strategy at the Guardian. And if you like that, find out what Buzzed are up to in the video space as well.
Facebook videos live fast, die young
We all knew this right? but still interesting read…
‘While YouTube and Facebook have established themselves as major hubs for mobile video, the lifespan of content on each platform is markedly different. Put in astronomical terms, a Facebook video is a brief supernova, peaking early and then quickly fading out; a YouTube video is more like a cooling star that emits a small flash of light then slowly decays.’
Facebook is going to start showing you pieces people actually read
Time online is back people!
With a scripted daily comedy news show, Mic looks to add a little late night TV to the social video mould
Interesting to see how Mic is choosing the comedy format to increase reach amongst the millennials. Again, it’s an example of a team that has been given the freedom to experiment.
How to build audiences by engaging your community
Great starter-guide for approaching community journalism in your newsroom.
Netflix Knows Which Pictures You’ll Click On–And Why
“One of Netflix’s earliest findings was that interest tended to drop off when an image touting a show or movie contained more than three people. It seems that users find it hard to focus when there are too many people, and may not be able to absorb cues about the storyline. This was a surprising insight for Netflix, given that some shows are popular precisely because they have large casts. Orange Is the New Black is a good example of this. “While ensemble casts are fantastic for a huge billboard on the side of a highway, they are too complex at small sizes,” Nelson says. “They are ultimately not as effective at helping our members decide if the title is right for them on smaller screens.”