I’ve been a big fan of Mute Records, ever since the Music for the Masses album was released by Depeche Mode back in 1987. I’ve always appreciated the eclectic mix of artists on their label, ranging from the experimental and downright weird (Add N to X) to the more chart-friendly (Goldfrapp, Erasure). They also have a great network of producers and DJs who remix for the label so, altogether, they do a fantastic job of curating the best from today’s electronic music scene. Well, I think so anyway.
So, you can imagine my dismay when I was unable to get to their recent Mute Records Short Circuit festival at London’s Roundhouse. They had some superb bands lined up, combined with plenty of presentations and workshops to keep folks entertained throughout the day. To make matters worse, they even invited Flood down to the event to talk about how he’d produced ‘Enjoy the Silence‘ – my best song in the world, ever. For an electronic music geek like myself this was a massive kick in the cahoonas. How could I have missed this?
However, I soon discovered a number of Mute fans who were keeping the twittersphere up to date with tweets, photos and video from the event. It was great to see how the fans at the event responded to questions from the hashtag followers - tweeting set lists or spotting celebrities. It really highlighted to me the value of social medis, and how, at the end of the day, the event was just as much about the fans as the music.
Thanks to everyone at the event who kept us all fixed to our screens. Especially to the person who uploaded the video clip below. Yes!!!



















