Good news folks. I’ve been invited back to this year’s Content Strategy Applied to run a content strategy workshop. Here’s what you can expect to learn if you are coming to the event.

I’ve been involved in the music industry for most of my career so it may not come as a surprise that my workshop is called ‘What the music industry has taught me about content strategy’.  I’ll be talking about my approach to content strategy, the tools I use and what I’ve learnt over the last year as a freelance consultant.

Rather than it just being me mouthing off for two hours, as a workshop they’ll be the opportunity to break out into smaller groups to discuss a series of case studies. If you have burning issues that you’d like to discuss as part of the group then please bring them along.

The road to content strategy enlightenment is not always smooth and I wanted to share with you insights and challenges I’ve faced across the year.

Hopefully, it will form the basis of a good discussion!

More details on the Content Strategy Applied 2013 event here and I look forward to seeing you all!