When I recently reviewed the Glamour UK website I mentioned I’d be looking at other women’s magazine sites – so here goes. This week I’ve had a chance to look at Elle UK who have just launched a brand new online store which looks great but could do with a few tweaks here and there.
In short, although the team have taken steps to integrate the online store into the main site, the two experiences are quite different. Any steps to blend these experiences will result in an increase in conversions. Consumers (and editors!) just love consistency.