Every year we host Capital’s Jingle Bell Ball at London’s O2 – a fantastic weekend of music where fans can celebrate the best artists and tracks of the year in an amazing venue. Covering an event like this is a true privilege as it’s a great chance to meet fans, find out what they’re listening to and learn about what’s important to them.
What’s also important is that we took the decision years ago to make the Jingle Bell Ball a true digital experience. That means, that wherever you are in the UK, if not the world, you’ll be able to experience the event as if you were at the O2 itself.
That doesn’t mean ‘just’ filming the artists on stage and conducting behind the scenes interviews* – it means thinking very carefully about what platforms our digital audience are currently on and delivering formats that excite, engage and get them coming back for more.
And that means cats. Lots of them.
Here’s a short overview of what you can expect from our digital coverage in the next 48 hours:
- Radio coverage (naturally) across FM and digital
- Capital TV dedicated coverage
- Highlights of the best on stage performances and back stage interviews (video on demand)
- Exclusive Facebook Live interviews with all the artists (and kittens)
- Live blog coverage – a great single location to see all the action as it happens
- Snapchat coverage incl. exclusive Snapchat filters
- Live Instagram Video stories
- Dedicated content for social media – we believe with a passion that we should be entertaining you in your space, so our social media team will be creating the funniest and informative memes and updates they can.
So what’s the best thing about all this coverage? The fact that it’s all happening live – with all sections of the business (radio, tv, digital, marketing, pr, events, commercial) working together to make sure this is the best experience possible for YOU.
So here goes. Another fantastic Jingle Bell Ball is about to happen. I’ll post some highlights when I can!
*I say ‘just’ but shooting, editing and distributing video is a massive part of our operation. Adding this now before the Head of Video decapitates me.
One of the reasons I absolute love working for Global Radio is being involved in the amazing selection of events they put on each year. Whether it’s Capital’s Summertime Ball, Jingle Bell Ball or XFM’s Winter Wonderland – it’s always an exciting time of year as the company rallies round to deliver a brilliant experience for our audience.
As a content person I particularly love these live events because, no matter how much you plan in advance, there are always challenges (and opportunities) that crop up which need to be dealt with in the moment. If you want to get academic, it means providing an editorial structure that is nimble enough to adapt to traffic behaviour, potential technical difficulties, competitors or just amazing stuff that just happens on the day that you couldn’t have prepared for in any planning session. And it rocks.
This year covering Capital’s Jingle Bell Ball has been extra special for us as we’ve recently launched our brand new mobile site only a few weeks ago. As the majority of the Capital audience visit us via mobile, it’s been important to ensure they get the best experience possible and, looking at the positive growth in audience numbers, it’s good to see they agree!
Besides updating platforms, I think the biggest change we made this year to cover the ball was just around workflow. This is the nerdy side of editorial that, I must admit, I’m very interested in. This year we really looked at the time it took to deliver content to our audience from inception (onstage performances or backstage antics) to delivery (video, gallery, article etc) and eliminated any obstacles. That meant creating a workflow that adapted throughout the day and in accordance with the content we wanted to prioritise.
Layer on search and social and that’s an interesting beast to manoeuvre – and only made possible by a brilliant digital content team working within a slick operation that is all working towards a common goal.
Day one is now over and I’m about to head over to the O2 to prepare for the arrival of another fantastic lineup of artists. If you’re with us today in person, or through radio, online or mobile, I hope you have a brilliant day!
Follow Capital’s Jingle Bell Ball live blog here.
Capital FM website.