Drum roll. Brand new channel on MSN!

But this is not your typical ‘lads’ website. As MSN Him Content Manager Tom Evans writes: ‘One thing MSN Him does not have is tons of foxy girls wearing very little or indeed nothing; there is quite a lot of that on the internet already, as you may have heard. We love beautiful women as much as you do – and they will certainly not be totally absent – but this is a site you can enjoy at both home or work and in the latter case you won’t get a call from Big Brother over in IT.’

So no naughty photos of Cheryl Cole I’m afraid – but plenty of fun features about how to turn yourself into an Alpha male. Or read about Top action movie double acts. Or 10 most mysterious unsolved murders.

Visit the channel here.