Tag msn

Lady Gaga on MSN Xclusives

I’m sure you’ve all heard that Lady Gaga is in (London) town to promote her new album released on May 23rd. Here’s the interview we did in MSN Music. I think you’ll all agree she is an exceptional character. MSN Music Editor James Hurley pours the tea.

image Lady Gaga on MSN Xclusives

image1 Lady Gaga on MSN Xclusives

image thumb Lady Gaga on MSN Xclusives

MSN UK at Gorkana Breakfast Briefing

This week Gorkana invited us to their brilliant breakfast briefing to discuss what we do at MSN UK and how PRs can make their stories a success on the portal. It was a great opportunity to share some insights and hear feedback. Thanks to everyone that came along.

Gorkana took notes from the session along with videos which you can view here.

 

image5 MSN UK at Gorkana Breakfast Briefing

Pet Shop Boys at MSN 15th Birthday Party December 2010

Last week we threw a fantastic party at Heaven to celebrate 15 years of MSN. What a night. Check the Pet Shop Boys MSN photos here.

image5 Pet Shop Boys at MSN 15th Birthday Party December 2010

Bing is Beautiful on MSN

New Bing marketing campaign launches today which will focus on what is distinct about the search engine compared to others. I think it’s a great execution, rolls smoothly on MSN UK this morning.

 

image3 Bing is Beautiful on MSN

MSN in the Connected Universe

Here’s a great overview of MSN from Geoff Sutton, General Manager of MSN International Media and Scott Moore, Executive Producer MSN US. 

 

MSN and Shoothill create Battle of Britain interactive guide using Deep Zoom, PhotoSynth and Bing Maps

by Alistair Bruce, MSN Senior Content Manager
To commemorate the 70th anniversary of the Battle of Britain, we’ve launched this feature which is a great example of how MSN, working with partners, uses Microsoft technology to tell stories in different ways and to bring them to life.

Firstly, the series contains a striking photo and document archive contained within one single image – the iconic shot of St Paul’s with London blazing in the background – which users can zoom into to see hundreds of compelling pictures from The Blitz in great detail. This Deep Zoom mosaic was built in Microsoft Silverlight and features images, captions and scans of original secret documents detailing the Luftwaffe’s bombing missions.

The second feature in the series is our custom-built ‘TimeMap’, an immersive educational application built in Microsoft Silverlight which overlays historical maps with those of the present day on a live Bing Maps Platform. Using the ‘TimeScope’ feature, Users can see historic German target allocation maps and original aerial reconnaissance photos belonging to The Imperial War Museum, showing the Luftwaffe’s bombing targets in London and Coventry from gas works and power stations to water works and docks.

Lastly, the guide also allows Users to explore three interactive PhotoSynth images of some of the aircraft that took part in the Battle of Britain, including the Hawker Hurricane I, the Supermarine Spitfire Mk Vb and the Heinkel He111 H-20.  Users can navigate around these images in a virtual tour to see these incredible planes from every angle.

http://news.uk.msn.com/in-depth/world-war-two/battle-of-britain/

clip image002 thumb MSN and Shoothill create Battle of Britain interactive guide using Deep Zoom, PhotoSynth and Bing Maps

MSN is Free

Our Executive Producer Peter Bale has penned a few mighty words about free content on the MSN portal. I’ve assembled some of our best features we’ve produced recently. Hope you enjoy taking a look.

image MSN is Free

Why I find Politics boring

I have a confession to make – I haven’t a clue about politics. When it comes to issues about crime, immigration, unemployment, my eyes kind of glaze over – although I have developed this neat trick of looking extremely interested should I be sucked into a political conversation by mates or colleagues. It’s not that I just don’t give a damn about the people affected by these issues – it’s just the whole way we discuss these issues, using ‘charismatic’ spokespeople to represent their ‘party’ turns me off completely. We reduce complex issues to sound bites and eventually all we get is the lowest common denominator.

If you had millions in your pocket, how would you make politics interesting? I’m sure you could do it cheaper and with a lot more fun than what we’re currently being subjected to.

Ok rant over. Well, almost.

Recently, I’ve had the opportunity to attend a session with David Cameron and Gordon Brown as they presented their main policies for the UK election in May. Again, my eyes began to glaze over, but what I did appreciate is that these guys are exactly the same as they are on TV. Without a doubt, they are true leaders, it’s just what comes out of their mouth sort of reaches my ears but gets diverted just before accessing my memory database.

I need a way of engaging with politics that is more dynamic, more shocking, more fun and more real. I acknowledge that part of that might mean I need to take the step of actually reading up on the key issues of the moment and educating myself. I’m told I should feel privileged for having the right to vote but what I need is a new way to connect with the debate. It’s just that I haven’t seen this yet.

Copyright © Steven Wilson-Beales
Content strategy, music, thoughts

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