Tag Archives: social media

Three Amazing Things I learnt from News:Rewired (July, 2014)

I went to Journalism.co.uk’s news:rewired conference held at MSN in London on Wednesday (23 July) and here are my random notes from the event.

1. “Newspapers will outlive sites”
This was by far the most provocative statement of the day, delivered by WSJ’s mobile Editor David Ho and beautifully crafted for a roomful of journalists. However, his statement was heavily qualified as he pointed out seven signs that has led to this change:

  • News consumers are shifting to mobile.
  • Most data traffic on mobile happens via apps, not websites.
  • Mobile Web visitors tend to skip home pages and go straight to articles via search and social.
  • Tech companies are focusing on deep-linking technology to take users from one one app to another, bypassing Web browsers.
  • Technology is becoming more personal and anticipatory – contextually aware of user actions and environment.
  • User interfaces are evolving beyond screens to focus on voice and gesture control.
  • The Internet of Things and wearables loom right behind smart phones poised to deliver a profound change.

He spoke further:

Newspapers have been around for about 400 years and they have a lot of staying power. The people who like them really like them.People are beginning to understand something that we at the Journal figured out four years ago when we launched our iPad app. A finite self-containing non-updating content set still has value – the concept of the edition still matters, especially in a world of non-stop news.”

These are not new facts but they were eloquently put and Ho even got us to play Flappy Bird after his opening keynote which is no small feat. In short, think platform, not destination.

2. “Explain it in one sentence and why people should share it”
Bella Hurrell from the BBC raised some very valid points around infographics – and I agree. Sometimes you have to question if your infographic project is communicating knowledge in the quickest and most informative way possible or is it just an exercise in pretty looking graphics? Does it really need to absorb so much resource? What are your trying to achieve? Have you lost the plot? (This is a question I often ask myself). 

Further reading here.

3. Buzzsumo
There were a lot of social media tools presented at the event but Buzzsumo really stood out for me. If you haven’t explored it yet you can find out more here.

Until next time.

Best content strategy links of the week, December 20

Each week I curate a list of great pages I've discovered online covering topics such as content marketing, strategy, mobile, seo and search. I've selected them for their practical insight, useful tools and guidance. I hope you enjoy them!

This week: Could silos be good for your business? improving your IA, content after Hummingbird and the best branded Vines of 2013.
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Best content strategy links of the week, December 5

Each week I curate a list of great pages I've discovered online covering topics such as content marketing, strategy, mobile, seo and search. I've selected them for their practical insight, useful tools and guidance. I hope you enjoy them!

This week: Who needs content audits? Landing page optimization tips, social media stats that will make your mind boggle and Addictive TV give us a great lesson in curation.
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What can Iron Maiden possibly teach us about content strategy?

If you can remember a time before the interweb then you’ll remember a time when your musical tastes where quite limited to what you heard on TV, radio and your immediate network. One of the advantages of having older siblings, or friends with eclectic tastes in music, was that it enabled you to break out of that circle and discover more. At a time when I should have been listening to Stock, Aitken & Waterman, my friends were turning me onto blues (Muddy Waters, Cream), prog rock (Rush), early 80s electro (Depeche Mode) and one particular heavy metal band – Iron Maiden.
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Best content strategy links of the week, November 21

Each week I curate a list of great pages I've discovered online covering topics such as content marketing, strategy, mobile, seo and search. I've selected them for their practical insight, useful tools and guidance. I hope you enjoy them!

This week: rethinking your homepage, Service Design, keeping it simple and Iron Maiden???
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Best content strategy links of the week, November 15

Each week I curate a list of great pages I've discovered online covering topics such as content marketing, strategy, mobile, seo and search. I've selected them for their practical insight, useful tools and guidance. I hope you enjoy them!

This Week: Content modelling, mobile strategy tips,  boost your Google+ profile and perform and deliver a content strategy in ten minutes…

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Best content strategy links of the week, November 8

Each week I curate a list of great pages I've discovered online covering topics such as content marketing, strategy, mobile, seo and search. I've selected them for their practical insight, useful tools and guidance. I hope you enjoy them!

This week: a closer look at the travel industry, what semantic search means for content strategy, BIG CONTENT and lots of these ######.

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Hannah Smith on making shit stick: The Content Marketing Show, November 2013

Following the brilliant cm show earlier this year I thought I’d attend the third event this year and report back. Here are the notes that I’ve gathered from the event.

  • Distilled’s Hannah smith discussed how to engage your clients at that discovery stage in her ‘throwing shit against the wall and seeing what sticks’ presentation. Quoting Mark Zuckerberg “people may be more interested in a squirrel dying outside your window than children dying in Africa.” Our attention is dictated by our facebook newsfeed so our content marketing strategy needs to adapt to these conditions.
  • People need to love your marketing if they are going to share it.
  • Content should be goal driven. What you create depends on what you want to achieve. It’s not always easy to create a story to attach a story to persuade to covert. Self-serving messaging (blatant PR) will not get people to share and may even damage your brand.
  • You brand is not what you sell, it’s how you sell it. People talk about ‘off brand’. Redbull was highlighted as a good example, a publisher of extreme sport content, a new business model. Businesses need to think beyond their products and content marketers need to help them with this. Also Simply Business, The Happiness Generator, UK festival finder for the trainline.com.
  • How do you figure out what your audience wants, needs? Find people in your target audience, ask them about the problems they face, what do they do online, offline? What do they share, what sites do they read, where do they shop?
  • What works for one company might not work for another. Find what works for you. Frame your content appropriately – is social media bad for your phone example.
  • Hannah recommended the ‘Made to Stick’ book.
  • Hannah signed off by stating there are no guarantees, you just need to launch and see what happens. Failure is part of the process.
  • Pick your battles, if your client has no appetite for content that entertains or educates then just concentrate on conversions. Then revisit.
  • Address the issues with the content at the beginning.
  • Make your content goes further, across all browsers and devices. Make sure your social buttons work, particularly on mobile.
  • Make your headline and social share copy ‘clicky’. Hannah referred to Upworthy’s content strategy deck.
  • Make sure you have retargetting pixels across everything you do. Test paid promotion – it increases reach.
  • Plan to fail, agree what success looks like before the project.