Tag Archives: ux

Best content strategy links of the week, December 5

Each week I curate a list of great pages I've discovered online covering topics such as content marketing, strategy, mobile, seo and search. I've selected them for their practical insight, useful tools and guidance. I hope you enjoy them!

This week: Who needs content audits? Landing page optimization tips, social media stats that will make your mind boggle and Addictive TV give us a great lesson in curation.
Continue reading

Best content strategy links of the week, November 21

Each week I curate a list of great pages I've discovered online covering topics such as content marketing, strategy, mobile, seo and search. I've selected them for their practical insight, useful tools and guidance. I hope you enjoy them!

This week: rethinking your homepage, Service Design, keeping it simple and Iron Maiden???
Continue reading

Best content strategy links of the week, November 1

Each week I curate a list of great pages I've discovered online covering topics such as content marketing, strategy, mobile, seo and search. I've selected them for their practical insight, useful tools and guidance. I hope you enjoy them!

This week: writing for semantic search,  how to shape your proposition around real-time,  free SEO tools and plenty of crap!

Writing Content for Users vs. Search Engines: Is There Still a Difference?
Doc Sheldon explains what Panda and Hummingbird means for SEO, what this means for keywords and semantic search.

Continue reading

Best content strategy links of the week, October 11

Each week I curate a list of great pages I've discovered online covering topics such as content marketing, strategy, mobile, seo and search. I've selected them for their practical insight, useful tools and guidance. I hope you enjoy them!

This week: What Google Hummingbird means for your content, championing content in your team, top tips from Upworthy and keeping it simple with Gerry McGovern…

What Google Hummingbird means for your content
Obviously, with Google deploying their Hummingbird update last month, everyone is talking about how it will impact content. Here’s my top three articles explaining what this means for SEO and content marketing strategies:

Keywords, and #Hashtags, and Hummingbird! Oh My!
Google Hummingbird, and what it means for Online Marketers & SEO
Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential
Continue reading

Why Coca-Cola needs to put the fizz back into their content marketing strategy

In Joe Pulizzi’s recent book Epic Content Marketing he heralds Coca-Cola’s digital strategy as a great example of content marketing in action. Inspired by his ‘epic’ prose I thought I’d take a closer look.

Be warned, some of these insights will make you go ‘arghh!’ rather than Coca-Cola’s intended ‘ahhh.’
Continue reading

Best content strategy links of the week, October 4th

Each week I curate a list of content strategy links I've discovered online with topics ranging from planning and governance to ux, mobile, seo and search. Hope you enjoy them!
Jeffrey Zeldman speaking at An Event Apart in Seattle. ©AxsDeny.
Jeffrey Zeldman speaking at An Event Apart in Seattle. ©AxsDeny.

Jeffrey Zeldman explains why you should use words and stories to frame an experience
A poignant reminder of the power of micro copy on your site – you can’t write good copy without knowing the context in which the words are going to appear. As Zeldman says: “Design for the words and write for the design.”

Great content marketing from five of Britain’s coolest brands
Always useful to see who reached the top 20 in this list, and to see how they present themselves online.

Managing a Marketing Strategy Change: 5 Ways to Get Buy-in for Content
We’ve all been there – a useful reminder that we all need, as Kristina Halverson wrote, a ‘strategy for our content strategy.’
Continue reading