Tag Archives: video

Publishing The We The Unicorns Awards on Twitter Periscope

We The Unicorns Awards

Last Thursday we were proud to broadcast our very first end of year YouTuber awards for We The Unicorns live from Twitter HQ in London. The event was initially launched back in November with a number of categories we felt offered something original by supporting the rising stars and rebels from across the year. All in all, I was blown away by the sheer volume of votes we eventually received (over 48k in total)  – and the support from everyone involved (fans and creators alike) was simply amazing.

As I mentioned above, we streamed it from Twitter HQ via Periscope and I’ve embedded it below in all its glory. Well done to the whole team behind this and to everyone who voted!

We The Unicorns Awards We The Unicorns Awards We The Unicorns Awards We The Unicorns Awards

The Capital Jingle Bell Ball 2016 Content Strategy. Includes Kittens.

Capital Jingle Bell Ball 2016 Kittens

Every year we host Capital’s Jingle Bell Ball at London’s O2 – a fantastic weekend of music where fans can celebrate the best artists and tracks of the year in an amazing venue. Covering an event like this is a true privilege as it’s a great chance to meet fans, find out what they’re listening to and learn about what’s important to them.

What’s also important is that we took the decision years ago to make the Jingle Bell Ball a true digital experience. That means, that wherever you are in the UK, if not the world, you’ll be able to experience the event as if you were at the O2 itself.

That doesn’t mean ‘just’ filming the artists on stage and conducting behind the scenes interviews* – it means thinking very carefully about what platforms our digital audience are currently on and delivering formats that excite, engage and get them coming back for more.

And that means cats. Lots of them.

Here’s a short overview of what you can expect from our digital coverage in the next 48 hours:

  • Radio coverage (naturally) across FM and digital
  • Capital TV dedicated coverage
  • Highlights of the best on stage performances and back stage interviews (video on demand)
  • Exclusive Facebook Live interviews with all the artists (and kittens)
  • Live blog coverage – a great single location to see all the action as it happens
  • Snapchat coverage incl. exclusive Snapchat filters
  • Live Instagram Video stories
  • Dedicated content for social media – we believe with a passion that we should be entertaining you in your space, so our social media team will be creating the funniest and informative memes and updates they can.

So what’s the best thing about all this coverage? The fact that it’s all happening live – with all sections of the business (radio, tv, digital, marketing, pr, events, commercial) working together to make sure this is the best experience possible for YOU.

So here goes. Another fantastic Jingle Bell Ball is about to happen. I’ll post some highlights when I can!

*I say ‘just’ but shooting, editing and distributing video is a massive part of our operation. Adding this now before the Head of Video decapitates me.

Friday #Content Reads: 13.5.16

Here’s a selection of my best content strategy reads over the last week. Enjoy!

Announcing Keyword Explorer: Moz’s New Keyword Research Tool
Interesting new tool from Moz.com. I’m not entirely sure if this does anything over and above a basic understanding of Google’s Keyword Planner but it’s a nice introduction to keyword research if you’ve never done this before.

One month in: Four things The New York Times has learned using Facebook Live
I thought this was a fantastic insight into what NYT has been doing with Facebook Live. P.S, here’s what we’ve been up to on LBC and We The Unicorns…


Internet Video Views Is A 100 Percent Bullshit Metric
The validity of Facebook’s success metric is up for debate again this week. A useful reminder I think, of what makes true video engagement – otherwise we’re all going to end up exploding watermelons.

Former Facebook Workers: We Routinely Suppressed Conservative News
I‘m sure you all read this story which resulted in Facebook publishing their editorial guidelines for their Trending module. As someone who has advised on editorial Code of Conducts in the past, I’ve found the whole issue fascinating. It looks like Facebook is recognising the need for more publisher transparency – although I’m sure it would deny it was a publisher.

3 charts that show the very different news audiences for mobile web and apps
Read this to understand the different kind of engagement across mobile web and app.

And lastly, thanks to Classic FM for unearthing this video of Prince this week. I’ve had the tune in my head all week…