Tag wordpress

Mobile Media Strategies 2011

Earlier this week I attended the Mobile Media Strategies event organized by TheMediaBriefing.com. I’ve collated the key notes here. A good insight into what’s coming round the corner I hope.

Summary
You must have a mobile phone offering. It must be in-line with your overall digital strategy. Give them what they want, add a layer of serendipity and make them go ‘wow’ through fantastic innovation.

Key Takeaways

  • Smartphones currently comprise 25% of UK mobile market/will be 50% by 2015
  • Android will dominate (50% of market by 2015)
  • Gartner: by 2013 there will be more mobiles than PCs
  • Wap/app need to be part of your core offering. Margin will always be low so see this as a value add for your users, rather than a credible, separate revenue stream
  • HMTL5 is a wake-up call to those who assumed Apps would dominate market. FT is delivering good work here.
  • Before you launch anything, write the press release – does it sound good? Or does it sound like a ‘crap app’?
  • You don’t need to be the first, but you definitely need to be in it to win it.
Ronan de Renesse: Screen Digest
  • Your mobile is your ‘personal media unit’.
  • iPad has pushed up price of apps (sometimes by double). But, overall the type of apps you get on iPad vs iPhone are very similar.
Ilicco Elia
  • How well do you know your audience? How are you using this data to inform your strategic decisions?
  • Don’t try to rebuild everything. Why not use WordPress to feed your mobile CMS?
  • It’s all about how technology makes you feel (Apple)
  • Make sure you make it easy for consumers to feedback on your product
  • How are you tapping into the next generation of mobile phone users?
Tim Rowell – Telegraph
  • Give people the opportunity to browse and filter as much as they want
  • Telegraph launched first app in Sept 2010
  • Users did not want constant updates, they just wanted one package/edition per day. How did they know this?
  • Data capture on first install (60k users)
  • Webtrends in App
  • Feedback form in the App
  • Do Telegraph users want live breaking news? (No)
  • Reviewed competition constantly
  • Readers used 7-10 times per month. Weekends more popular (x2)  90% used App over Wi-Fi
  • Peak viewing use 7am and 9pm
  • Average duration of visit: 20 mins
  • Average PV/Visit: 41
  • Average age of Telegraph paper reader is 55. Web reader is 38-40 but iPad reader is 45-55
  • Completely global – App was downloaded in 177 countries
  • Simple to use
  • V2 app launched in April 2011
Tom Standage (Economist)
  • The Economist strategy: Sift, crunch, pack – what’s the most important things this week? Concentrate on the hot topics right now
  • Users say ‘I used to think, now I just use the Economist!’
  • A magazine gives you a sense of completion which Economist tries to replicate in App.
Dominic Jacquesson
  • The price of the average mobile app is £3. £4 for iPad Apps
  • Wap is all about discovery of your brand
  • App – all about functionality
  • Facebook consumption is already 40% mobile
  • Av. User 1 hour per day on FB
  • Share everything! Subscribe, look, comment, share
  • New york times -excellent example of metered paywall with ‘socially porous content’ (easily shared to social media)
David Gibbs: Sky
  • The Sky digital Mobile strategy: Watch/discover/control/engage
  • Watch: Sky is going to ramp up Entertainment content over next 18 mnths
  • Discover: Get the EPG in multiple formats
  • Control: Use mobile/iPad as your remote controller. Block or secure certain content
  • Engage – interact
  • Must be the Music (xfactor like show) – vote off in realtime via mobile. Downloads on iTunes. You be the judge (dual screen engagement)

Blogging, WordPress and playing the blues

As I’ve been writing this blog for three months now I thought it would be a good idea to take stock of what I think I’ve learnt so far. So here goes.

1. It’s better to have loved than to never loved at all.
Sounds a bit of a cliche, but I’m really glad that I started this blog and kept updating it. As I’m a bit of a perfectionist, I’ll end up deliberating over what I should write about for ages. However, what I’ve learnt is that the most important thing is to just do it. So what if you don’t know all the answers, or you can’t write like Shakespeare. For me, when I write it’s like I’m thinking about things for the first time. I’ve got so many distractions, I can allow myself not to write or think about what I’m doing at any time. So top marks to me. A1 for effort. So far so good.

2. People exist!
There’s a scene from Pink Floyd’s The Wall when the chief protagonist (Pink) is descending into a pit of self-induced despair, echoing the words ‘Is anybody out there?’ (‘Comfortably Numb’, go check it as it’s a brilliant song). Blogging for the first time is a bit like that. All you want to do is to have your posts read by someone. Otherwise it all seems a little pointless and a bit narcissistic. But, when you finally start to get comments from people then everything changes.

Not that people will be agreeing with what you say at all. I’ve had good comments and bad comments, comments from authors when I’ve written a review of their books or just random people who have completely slated what I’ve written. Whatever happens, connecting with people really does improve your writing. Most importantly for me, it’s taught me to be less worthy as I have a tendency to drift up my own backside when I write. Obviously, nothing like that is happening at this very moment in this post.

3. Techno, techno, techno!
I started a blog to start writing but there have also been some other interesting outcomes. Hosting a blog has made me think about which CMS to use, where to host it, SEO, design, how to tweet posts and a whole host of related topics that I don’t think I would have considered if I hadn’t started this blog. So, it’s better to throw yourself in at the deep end and try to work it out later than to sit there pontificating.

I’ve also become a fan of WordPress is the process. I just love the slick ‘app’ nature of the product and the fact that I just don’t have to get my hands dirty with HTML. That said, it’s not perfect, you can happily add modules to your heart’s content but you’ll still need to figure out how the WP environment works. That cool Theme that you’ve just loaded might lead to slow page loading times, or that Cache module might conflict with your Twitter app. It might be quicker than building a site direct from code, but you’ll still need to get under the bonnet from time to time.

4. Blogging is like learning to play the blues.
At the moment I’m teaching myself to play the guitar. And it’s bloody hard work. It started off easy, I had one section of the fret board mastered. But now a whole new world has opened up since I began to learn from others and its become a little spooky. And my fingers now hurt.

And that’s how it feels for me at the moment blogging. I’m still not sure what this blog is about. I know you’re supposed to define a niche and stick to that but I think that would put too many obstacles in the way of me actually writing. I have a vision of what it’s going to take to become a good writer, but I’m still at the starting line and a bit daunted by the whole process. But I really want to improve, I think I have things to say and readers out there who’ll feedback and enjoy it.

So, still early days. I’m enjoying it and hope you are too!

Copyright © Steven Wilson-Beales
Content strategy, music, thoughts

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