Jon Norris, from the accountancy firm Crunch, look at some of the tired and tested processes that we could use for our content strategy.

• We have more innovations that we could ever need, in the history of innovations, it’s all happening NOW.
• Mature services like Twitter or Facebook open up their services via API to help their users and overcome platform silos.
• After trying numerous workflow tools, Jon decided to use a whiteboard with post it notes – based on the agile Kanban board method
• If your software methods aren’t working, burn them.
• A note board can show instant visibility, reduce software costs and reduces time for planning and reporting.

Jon signed off by asking us to reconsider our software choices.

It was a simple message but well presented. I probably wasted hours of my life flitting from Google Drive to WordPress. Sometimes easiest is best.