Sorry for the radio silence but I’ve just been on a two day onboard training course here at MSN to learn more about the latest industry trends and future Microsoft strategy. On the second day we walked over to the Telegraph to chat to Editor in Chief William Lewis to find out more about their business and approach to New Media. Have to say that, although we’ve all seen the photos before, their office did look pretty nifty.
What really made an impression on me was although everyone in new media has raved about the great technological changes that the Telegraph have initiated, their execution has been quite simple and logical. Firstly, project the homepage on the wall to remind the journalists that the website actually exists. Secondly, provide the journalists with enough training so they are aware of all the new media channels that are available to them and provide adequate support.
Oh, and also big up the columnists.
here’s looking at you!






