This Week: Top tasks with Gerry McGovern, SEO 2014 predictions plus find out what engagement really means to the BBC, ITV and Channel 4…
Focusing on what people need, not what the organization needs
Lovely case study from Gerry McGovern’s top tasks team. Obviously, you know by now that I’m a top tasks fan and this was a great example of how to optimise your site according to audience needs.
Responsive Design Won’t Fix Your Content Problem
Karen McGrane, in her own words: “Responsive design itself won’t fix your content—no one ever said it would. But the opportunity to implement a responsive redesign is also the opportunity to fix your content and its underlying strategy.”
SEO in 2014: How to Prepare for Google’s 2014 Algorithm Updates
I‘m a big fan of Jason DeMers – great writer. Here’s his outlook for the year ahead in words we can all understand. As he says:
“Content marketing will move from buzzword to mature marketing movement in 2014. From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they’re the kind of business Google wants to support.”
After reading this article you may find also useful: Schema.org: Eight Tips to Incorporate Rich Snippets to Conform to Google Hummingbird
and SEJ had a nice interview with Kris Jones this week on Google getting us to spend more of our time with them:
BBC, ITV and Channel 4 on creating truly engaged audiences
and from the same event, here’s Ben Cooper from BBC Radio on how Radio 1 are adjusting to the mobile generation…
Seamlessness in the Cross-Channel User Experience
Great report by Janelle Estes from Nielson: “A seamless user experience, regardless of channel or device, is one of the 4 requirements for a usable cross-channel experience. Companies and organizations that allow users to switch channels while completing tasks have a competitive advantage.”
How a solid structure and guidelines underpin Pernod Ricard’s social strategy
Nice case study this week from Econsultancy.
New: Content Marketing Institute Podcast
I’m a big fan of podcasts – and this one has become my latest addition!
And lastly, really liked the production behind the Radio 1 Xtra video below. Reminds me of the days I used to shoot video for Ministry of Sound Radio. Lovin’ the skills of Funsta here…
Steven Wilson-Beales
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