Best content strategy links of the week, October 18

Each week I curate a list of great pages I've discovered online covering topics such as content marketing, strategy, mobile, seo and search. I've selected them for their practical insight, useful tools and guidance. I hope you enjoy them!

This week:  Looking at the differences between content strategy and content marketing, optimise your social media and a brand new series (possibly) of Game of Thrones…

Content Strategy Lighting Talks – London
The week began with another excellent Content Strategy Meetup in London hosted by Together. There were some excellent presentations from Lucie Pitcher,  Martin Belam, Rick Yagodich, Emily TurnerJames Offer and many others.

Martin Belam has published an excellent write-up here. Videos and slides from the presentation will be posted online very soon.

How Content Strategy and Content Marketing Are Separate But Connected
Robert Rose from the Content Marketing Institute discusses the differences between the two fields – but do you agree? Join the debate!

Last week, Kristina Halvorson talked at length about this very topic at the Bath Content Strategy Meetup: 

7 Ways to Fail Miserably With Content Marketing
Tommy Landry writes about the dangers of not doing enough audience research in your campaigns.

Three Ways to Use Pinterest and Instagram to Build Stronger Consumer Relationships
Useful overview of how to get maximum social media ROI from these two services. There’s also specific examples of Pinterest best practice here.

On the topic of social media, have you optimised your Facebook Fan page yet? Nathan Lakta looks at this in detail here.

Need another overview of the impact of Google Hummingbird? Paul Hill on data, Google and much more.

Matt Cutts on the dangers of putting all your eggs in one digital basket:

And lastly – yes, I couldn’t believe it as well – the format for the next series of Game of Thrones has been rejigged. Looks like a vast improvement on series three!

I’d love to hear your views on any of the content strategy links above so please get involved in the comments below!

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Steven Wilson-Beales

Content strategy consultant
I'm Head of Editorial at Global Radio, London looking after a fantastic range of websites including Capital FM, Capital Xtra, Heart, XFM, LBC, Classic FM and Smooth. Find me on and Twitter. Please feel free to email me here.