Best content strategy links of the week, October 27

Each week I curate a list of great pages I've discovered online covering topics such as content marketing, strategy, mobile, seo and search. I've selected them for their practical insight, useful tools and guidance. I hope you enjoy them!

How Marvel is revolutionising comic books with digital
Is it a bird, is it a plane? Do it’s a really nice summary of Marvel’s digital strategy. As a complete Marvel nerd it’s great to see all these superheros being beamed into the future. There’s something just so right about reading comics on your tablet device…

Content is not king
Oh dear, everyone is getting their knickers in a twist about the importance of context in your content strategy. Pretty obvious really but the headline gives it a spin and has stirred a decent debate here. Worth checking out.

A six step guide to using Twitter for competitor analysis
When I’m doing a quick audit of a business I normally flip over to their social network sites to get a quick steer on things.  Here’s a useful guide for what to do with Twitter, especially if you want to take a closer look at the influencers…

Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools
Need to optimise your site but don’t know where to start? I found this a pretty good reference tool…

Multi-Device Adaptation vs. Optimization
Luke Wroblewski gives us a handy description of adaptive content and responsive design. Considering everyone has been banging on about responsive for the last two years, I reckon we communicated the benefits of adaptive just as clearly as Luke.

Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics
How to boost engagaement through better targetting….

Searcher Personas: A Case for User-Centric SEO
I’m not sure why we don’t do this more actually. Guillaume has certainly inspired me to take a closer look at this…

Has Hummingbird changed SEO forever?
No content strategy roundup would be complete without another Hummingbird debate! Always interesting to read what SEO experts are saying about the impact of the latest algorithm change.

I’d love to hear your views on any of the content strategy links above so please get involved in the comments below!

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Steven Wilson-Beales

Content strategy consultant
I'm Head of Editorial at Global Radio, London looking after a fantastic range of websites including Capital FM, Capital Xtra, Heart, XFM, LBC, Classic FM and Smooth. Find me on and Twitter. Please feel free to email me here.