Tom Elgar on B2B blogging: The Content Marketing Show, November 2013

Tom Elgar, co-founder of blogging platform Passle, delivered some interesting insights from their recent B2B survey:

  • 80% of businesses don’t have a blog
  • 35% of those with a blog are ‘dead’
  • only 13% have an updated blog
  • only 18% of B2B companies know what content marketing is.
  • but…70% of businesses understand the value of a blog.
  • The passle tool creates a slideshare directly from the platform which can incorporate tweets and other social media activity from your campaign.
  • If content is central then community works
  • if not use content to get found and show competence to help sell.

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Steven Wilson-Beales

Content strategy consultant
I'm Head of Editorial at Global Radio, London looking after a fantastic range of websites including Capital FM, Capital Xtra, Heart, XFM, LBC, Classic FM and Smooth. Find me on and Twitter. Please feel free to email me here.