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  • Steven Wilson-Beales

Best content strategy links of the week, November 15

This Week: Content modelling, mobile strategy tips,  boost your Google+ profile and perform and deliver a content strategy in ten minutes…


Cleve Gibbon and Rachel Lovinger on Content Modelling Both Ann Rockely and Cleve Gibbon spoke about Content Modelling at this week’s Content Strategy Applied event in Richmond, London. I thought it would be useful to add Cleve’s previous workshop slides with Rachel Lovinger so the uninitiated could get a good overview…


Cleve’s own presentation from Content Strategy Applied here:


If you currently developing your mobile strategy then Econsultancy have gathered loads of useful stats and cases studies here. Could help with justifying the need for content no matter what business you’re involved in…

#ConfabEDU Resources  If you missed any of the blogs commenting on this year’s ConfabEDU event in the US, fear not – Katye Robare Munger has curated a collection of useful resources here. In particular, as a fan of podcasts, I loved the recent Insert Content Podcast ‘Karen McGrane on Editorial Workflow‘. Well worth 30 mins of your time…

4 Social Analytics Tips to Improve Your Social Media Marketing Lior Degani gives us some useful tips such as timing your tweets and other recommendations

Why Obsessing Over One Keyword Could Sink Your Whole Site Ken Lyons writes about the dangers of obsessing over a single keyword. Diversity is the key.

6 Ways to Maximize Your Google+ Engagement I absolutely love the Google+ experience on tablet and hereby predict that it will rule the world in 12 months time. If you’re as addicted as I am then you’ll love Megan Conley’s optimization recommendations. You’ll also love Kristi Hines’ page here.

Flat vs. Deep Website Hierarchies Kathryn Whitenton from NNG discusses the differences…

Steven Wilson-Beales: The Ten Minute Content Strategy Ah, yes – provocative title? (check!), short, yet detailed enough to invite comments? (check!). I wrote this post to show some of the steps I take when diagnosing a site. Of course, this doesn’t complete with a full content audit in anyway but I hope it proves useful…

End to End Content Strategy in 15 Minutes Flat I may have missed Carson’s presentation at The Content Marketing Show but here is the deck in all it’s glory. Again, more great content strategy tips and resources.


PS – you can find all the slides from The Content Marketing Show 2013 here. American Express Unstaged: using storytelling to transform online music And finally, I’m a sucker for any new live music concept and it looks like American Express have delivered a brilliant campaign here. Always good to see bands, labels and sponsors innovating in this space. Unplugged recordings are just so zzzzzzzzzzzzzzzzzzzzzz.


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