Talking About LBC, Opinion and Content Experimentation

I’m pleased to say this year we’ve been invited by those wonderful folk at Newsrewired to talk about audio ‘shareability’. I always love attending this event, it’s a great chance to network and gauge what we’re generally thinking about as Journalists across a whole range of topics.

In the podcast I talk about why opinion is central to LBC and how we format choice moments to give them their best viral potential.

I look forward to seeing everyone in July.

#audio #fakenews #lbc #radio