Unless you’ve been stuck on a desert island for the last couple of years, you may have heard one or two conversations around the notion of ‘content’ being ‘king’ and that your company should be adopting a ‘content everywhere’ approach. Sound familiar?
All businesses understand that the way we consume media has changed dramatically and that they need to do something about it. They know they need to be on social media, they need to be spotting the gaps and opportunities in search, they need to be having a more transparent relationship with their customers. We all get this.
However, many companies get anxious when they hear experts saying ‘we are all publishers now’. In a post Web 2.0 landscape this may seem so obvious now – so why is it still hard for some companies to accept?