As the new year is rapidly approaching, I thought I’d fire off a series of short posts covering some of my personal highlights taken from the various brands across the year. I’m starting with Classic FM not only because it’s an amazing brand, but because I’ve just had a ping from its Social Media Editor saying that they’ve just reached one million likes on Facebook.
Here is said editor looking extremely chuffed, as he should do because this really is a fantastic achievement.
But what drove that engagement? Well, I thought it might be insightful to take a look at a short selection of popular posts from 2016 to give you a flavour of what we do. So here goes..
A selection of highlights has to start with our ‘David Cameron’ moment from September. This was all down to an editor who was watching Cameron’s speech and noticed he was humming a melody as he walked back into No.10. The rest was, indeed, history.
This piece was successful for a number of reasons – a quick turnaround from the editorial team, the shareability of the idea and the brilliant response from the Classic FM social community as a result. This all resulted in some fantastic press coverage throughout the week that followed as pundits tried to work out the significance of the melody.
In addition to news reaction, we also post topics that we know we inspire debate across all our platforms. You can see how the topic below, for instance, could create a fantastic discussion on air as well as online.
The joy of learning to play an instrument is also a popular topic – and one I can fully sympathise with now that I’m trying to get my own children to DO THEIR BLOODY PIANO PRACTICE!
OK OK, deep breath…
Here’s another example, this time an adorable moment captured between mother and child shared with us from the classical music community.
And lastly, and as Kyle mentioned above, we’ve also had some very popular posts featuring cats…
So there you have it, just a little insight into how we hit that one million figure. Why not like us on Facebook to see what we’re publishing every day?
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