WANTED: Freelance SEO Editors

General
Hi. I’m currently looking to put together a crack team of SEO specialists to help with optimising our websites at Global. These specialists could have either worked previously as part of an SEO team advising editorial teams OR are journalists with proven examples of optimisation and Google wins. The focus here is very much on content optimisation, as technical optimisation is already covered. If you’re interested in working across a variety of brands for a publisher that creates amazing content every day – please get in contact via editorial-jobs@global.com with CV and examples of your work. The duration of contract would be between 3-6 months minimum starting late July. Thanks all.
Tasks and responsibilities
  • Working with Senior SEO Content Editor: act as a daily go-to person for journalists and reporters seeking advice or improvements to articles
  • Report each morning on the top SEO keywords driving traffic
  • Make recommendations to journalists for relevant keywords and keyword combinations to target on articles
  • Report each morning on top pages/articles driving SEO traffic
  • Work with editorial teams to pre-plan for future articles and events by building out topics and doing keyword research for upcoming exclusives or events.
  • Optimise top pages for relevant keywords
  • Forward link top traffic driving pages to other more recent articles to encourage circulation
  • Edit and/or complete metadata on topics and articles
Experience:
Editorial background with experience in a digital publishing environment
  1. Good understanding of the principles of SEO
  2. Experience of optimising websites for SEO
  3. Familiar with a range of SEO tools

Launching The Global Awards 2018

Work at Global,

Last week we launched The Global Awards from London’s Eventim Apollo. It was an incredible night, featuring some great acts and moments from the blue carpet. We’ve posted the Global Awards video highlights here but you can watch the full version below. Needless to say we had a great response, not only during the public voting stage, but also whilst live streaming across social and onsite. Enjoy!

How To Launch A Content Experiment

Content strategy, ,

Earlier this year I was invited by Jonathan Kahn over at Together London to speak at his annual Agile Content Conference at Sadler’s Wells, London.  This is a fantastic event looking at all aspects of agile content and it was a real pleasure to mix with content strategists working across a broad range of disciplines.  You can watch all the presenters from the event here.

What I’ve learnt from creative writing and basically being the next J.K. Rowling

my creative writing notepad
General, ,

Yikes and holy cow. It’s been a while since I updated this blog but I wanted to let you know – I have the perfect alibi. You see, I’ve spent the last few months having a kind of mid-life crisis – only it’s been a very peculiar kind of crisis and probably a very British one at that. It doesn’t involve women, fast cars or huge quantities of fizzy-pop. No, dear reader, I stand here shamefully confessing that I have finally become addicted to… creative writing.

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Britain Decides with LBC

Work at Global, , ,

Wow. What a week. Some very interesting results in the UK Election and now lots to debate as we discuss what’s next for Britain in the weeks ahead. Of course, we’ve been following the election extensively on LBC ever since Theresa May made her call for a vote back in April. Now that it’s over (although, you could argue the fun has only just begun!) I thought I’d highlight some aspects of our digital coverage you may be aware of.

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Friday #content reads 19.5.2017

Best content strategy posts of the week, ,

Howdy! 🔥  Apologies for the radio silence but with the upcoming UK Election and preparing for Capital’s Summertime Ball, it’s just been a very busy time.🔥🔥🔥  Here’s some of my top reads from the last few weeks. Enjoy!🔥🔥🔥🔥  PS, I’ve just discovered how to add fire emojis to WordPress! 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

As we all know, linear TV is really challenged at the moment, but these graphs showing how audiences dwindle over time for top US TV shows were pretty jaw-dropping. As Josef Adalian and Jeni Zhen write:

“We’ve been trained to understand that if we fall behind on several episodes of a show, we can always catch up later on streaming. Binge-watching an entire season is, for many, a better experience than watching week-to-week. The enormous sums Netflix and Hulu are paying to stream shows such as This Is Us underlines just how much value remains in network-TV fare. Sure, as measured by Nielsen, Empire is drawing half as many viewers as it did at its peak a couple years back. Some of those early adopters of the series have no doubt given up on the sudser altogether, but odds are many of those viewers are now simply watching in ways not captured by traditional metrics. (Another “encouraging” sign for the health of broadcast TV: Most big cable comedies and dramas are down, too — even the good ones.) None of this makes the double-digit declines shown below any less depressing for executives. Ratings declines result in fewer overall ad dollars, period. While networks are proving adept at opening up new revenue streams, they’d much rather their Nielsen numbers were going up.”

Elsewhere, I really liked the way the social team at Huffington Post are using their editors to front their coverage of news and entertainment on social. Sounds like a win-win to me.

I thought this article looking at why Alt-Right messages and memes during the French election didn’t work was interesting. Also, kinda reassuring that civilisation can’t be entirely derailed by just anyone with a good knowledge of Photoshop and Google Docs. Well, for now.

“There’s a big cultural gap that these groups have to jump over to expand their message,” said Ben Nimmo, a senior fellow at the Atlantic Council, a think tank, who has studied the far right’s recent efforts in France. “The language and iconography of the alt-right is pretty specific. Most of it just isn’t going to translate well.”

I’m sure you’ve seen this video looking at texting and the internet in film. Just brilliant.

As an avid long-distance runner there’s nothing better than escaping the city for the country, negotiating numerous maps, losing your GPS signal and having to deal with the local farm dogs. Thank goodness for the National Trust Open Data site which launched recently – I now know where I’m bloody going!

Lastly, shameless plug, have you seen our fantastic new Capital Xtra responsive website? 🔥🔥🔥🔥🔥🔥🔥🔥