Like any broadcaster transforming into multi-platformed storyteller, 2015 has been a big year for experimenting. Whilst the industry debates the pros and cons of destination journalism verses content distribution, we’ll be cracking on, like most publishers, doing a bit of both and learning from the results.
Here’s just a small sample of some of the things we did at Capital’s Jingle Bell Ball…
Facebook Live Video (sorry embed code doesn’t seem to be working at the moment, but click to watch):
I wrote briefly about Kurt Vile a couple of years back and it’s great to see he’s back with a new album set for release in September. In the UK at the moment we’re experiencing some kind of heatwave so I’ve been playing it alot on my early morning jogs. His kind of music always makes me want to get the band back together…
For the last two months I’ve been really busy interviewing some great people for the company I work for. As any manager will tell you, choosing the right people for a role is the most important part of any project and it’s always great to hear other people’s opinions about the business you’re in.
However, over the last few weeks I’ve met some candidates who could have done better if they’d thought just a little harder before attending the interview. That’s not a criticism, I’ve had some bad interviews myself when I’ve applied for roles, but I thought I’d share some useful tips without sounding too patronising. Here goes…
You may have noticed over the last six months at Global we’ve been pretty busy updating our mobile presence with new apps and mobile websites to better serve our audience.
In addition to our ‘mobile-first’ initiative, we challenged ourselves to launch a completely new content proposition without any support from our radio brands. We wanted to do this for a number of reasons but mostly to prove to the business (and ourselves) that we could do this on our own by taking advantage of recent tools and techniques. I think someone may have even used the word ‘agile’.
For the last four years I’ve pretty much attended every News:rewired event London and I’ve never been disappointed. True, there may be some topics that are more relevant than others but you’re always certain to discover something new in the world of digital news, even though it might not be directly applicable to your immediate work.
I’ve included my tweets from the event below, but I found Guardian’s Head of Social and Community, Laura Oliver’s outline of how she drives engagement and loyalty quite impressive. According to her, we need to move beyond the notion of community as ‘just comments’ to one of ‘involvement, contribution and trust’. She included some great examples so I’ll certainly be spending more time on the Guardian website looking at how they organise this aspect of digital news. You can read further here.
Last Thursday I attended an excellent Content Lab meetup in London organised by Facebook’s Tom Hewitson where we discussed the various definitions of ‘content strategist’ alongside various other roles like ‘content architect’, ‘content designer’ and ‘content marketer’.
It was an interesting discussion and, in short, I don’t think we reached anything conclusive, but it was an interesting exercise because these kind of definitions influence a) pay grades b) help employers understand what they’re getting when they hire any of these roles and c) allows us all to better describe what we do.
Also, we continually need to strive for these definitions in an age where the internet ‘devalues’ job titles so quickly. Everyone is an ‘Editor’ or a ‘Social Media Specialist’ now.
Rachel Braille who attended was very adamant that the difference between content strategist and content designer was simply the former looks after the strategy, the latter executes – but when we looked deeper, the lines seemed to blur.