Measure. Optimise. Grow.
A strategy only works if your team can run it. I’ve managed content teams since 2003, so I know how to turn search and content strategy into everyday habits your journalists, editors and producers will actually use. Then I measure whether it’s working.
I’m Steven Wilson-Beales, a UK-based SEO, AI visibility and content strategy consultant for publishers, newsrooms and digital media brands.
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I’ve spent more than 20 years in editorial, SEO and product. At Global I was Head of Editorial, then Head of Editorial & SEO, then Head of SEO & Editorial Product (2014 to 2025). Before that I ran the MSN UK entertainment desk at Microsoft and was Head of Internet at Ministry of Sound. Since leaving Global I’ve worked with clients including LADbible Group, Clarivate, Flashes & Flames, Global South World and Atlantico.
I’m a former Co-Chair of the AOP Journalism Advisory Board, a 2026 judge for the Press Gazette Future of Media Awards, and I’ve spoken at NESS and BrightonSEO. I also co-host the Beers & SEO podcast with Barry Adams and write at publishingstrategies.co.uk.
Jo-Anne Rowney
Director of Editorial, LADbible Group
“Steven was great to work with as we tackled our tech audit across all our brands to optimise for the future. We appreciated ability to communicate complex ideas to the tech and editorial teams and liaise to get them actioned quickly.”
Colin Morrison CBE
Founder, Flashes & Flames
“As the tech lead of Flashes & Flames, Steven has really helped optimise my weekly newsletter and website. I hugely value his data-driven insights and his help in improving the experience of my worldwide subscribers through the introduction of new technologies and smart thinking. He's great!”
Julie Carney
VP Brand, Clarivate
“We brought Steve in to help us translate our work across AI, brand, search and content into a clear and practical approach. He quickly understood a complex organisation, brought together the work already underway and added his own specialist expertise and external perspective. Steve is insightful, works at pace and is incredibly obliging, providing practical assets, guides and playbooks we can continue to use. I’m really happy with the output and, importantly, our wider team and leaders were too.”
Featured · 9 November 2026
Search, social feeds and now AI have all changed how audiences find brands. What every channel still rewards is a clear sense of what you stand for. That's why I've put positioning at the centre of an updated content strategy quad.
Featured · 5 November 2026
13 elements that help turn a big news moment into followers and subscribers
Data-driven assessment of current performance, proposition, competitive research and editorial workflows. YouTube and Podcast Optimisation, Newsletter performance.
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Prioritised fixes for crawl efficiency and indexation based on real experience. Controlled access to humans and bots.
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Practical training for editorial and development teams based on what I know actually works.
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How ChatGPT, Gemini, Perplexity and Google AI Overviews find, cite and describe your content. Built on strong SEO foundations.
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