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Articles, notes and practical thinking on SEO, AI visibility, GEO, newsroom strategy, publishing and content operations.

AI search visibility Content strategy Technical SEO SEO training

Comic-style superhero above a futuristic city, representing media and journalism predictions for 2026.

08 January 2026

My favourite Journalism 2026 Predictions helpfully summarised, but not by AI!

A round-up of journalism predictions for 2026, with commentary on AI, creator culture, structured journalism, misinformation and publisher strategy.

Comic-style superhero labelled GEO flying above reporters outside a newspaper building, representing Generative Engine Optimisation for newsrooms.

18 December 2025

Generative Engine Optimisation (GEO) Tips for Newsrooms

Practical GEO tips for newsrooms covering entities, summaries, sources, internal linking, schema, community, plain English and credibility.

Comic-style poster reading Internal Linking is HOT, representing how internal links strengthen SEO, GEO and journalism.

17 December 2025

Why internal linking is the secret sexy sauce to strengthen your SEO, GEO and journalism

Why internal linking matters for newsroom SEO, GEO, audience trust, topic authority and editorial workflow.

Compass surrounded by platform icons, representing publishers navigating zero-click search and shifting from reach to relevance.

16 December 2025

Navigating Zero-Click: Why Publishers Need to Swing From Reach to Relevance

Why publishers need to move beyond traffic dependency and focus on relevance, brand, authority, AI visibility and differentiated journalism.

Comic-style superhero breaking through a wall labelled myths, representing why AI visibility is not a reset button for publishers.

16 December 2025

AI Visibility is Not a Reset Button: What Publishing Leaders Need to Understand in 2026

A guide for publishing leaders on AI visibility, search, SEO fundamentals and how to think beyond traditional traffic metrics.

Barry Adams and Steven Wilson-Beales recording the Beers and SEO podcast with the words SEO myths busted.

11 December 2025

Barry and Steve's SEO and Beers Podcast is LIVE!

An introduction to Barry and Steve’s informal SEO and publishing podcast, covering AI Mode, zero-click search, prompt tracking tools and digital publishing trends.

Painted figure looking through binoculars across a mountain landscape, representing predictions for media and journalism in 2026.

02 December 2025

My Media and Journalism Predictions for 2026

Predictions for media and journalism in 2026 covering creators, vertical video, AI search optimisation, brand, leadership and regulation.

Audience at the Newsrewired 2025 conference, representing discussion about mission-led journalism and newsroom strategy.

28 November 2025

If your Journalism is not mission-led, what is it? Insights from Newsrewired 2025.

Reflections from Newsrewired 2025 on mission-led journalism, subscriptions, personality-led products and authentic reader relationships.

Illustration of people holding smartphones, representing video-first audiences and changing digital publishing habits.

13 November 2025

The video-first world is already here. Have you been watching?

Why newsrooms need to understand creators, video-first strategy, hooks, audience behaviour and YouTube optimisation.