ABOUT

MEET STEVE

I am a UK-based SEO consultant specialising in News SEO, Content Strategy and AI-Search optimisation.

Altogether, I have over 20 years managing digital content teams across a wide variety of different industries - helping brands and publishers to shape their editorial proposition as well as helping them to navigate our new zero-click search environment.

I also currently Co-Chair the Journalism Advisory Board.for the Association of Publishers.

I started my career as a music journalist, working for a national student website before landing a sweet gig at Universal Music reviewing chart releases and interviewing bands. I then moved into the Further Education sector, starting my own website consultancy business to assist the AoC. Then, it was back into the music again with Ministry of Sound where I managed their digital department as Head of Internet.

Fast forward five years and I was leading the Entertainment desk for MSN UK before joining Global at their Head of Editorial in 2014.

My areas of responsibility have included:

Editorial team management (UK and international)
AI Search Visibility Optimisation - AIO, GEO, AEO
YouTube Optimisation
Content Strategy: competitive analysis, defining the audience needs model, defining tone of voice/content strands, recruitment of team to deliver on required objectives.
YouTube Optimisation
News SEO, Tech SEO,
Product Ownership (building new Content Management Systems)
Defining editorial best practice around copyright issues
Media law training for editorial teams
Managing Picture and Video desks
Enabling editorial teams to be the best they can be by improving newsroom workflows or partnering with third parties to super-charge coverage and productivity

I am a keen speaker at events, and love to host the odd panel or two.

This is a photo of me completing a marathon with a decent time, although it looks like I came last!

I also write and produce electronic music under the alias Zylinderkopf which you can hear more about here.