About Me


I started my career as an online music journalist in London after leaving University and I’ve been passionate about content ever since. In 2004 I joined the digital team at Ministry of Sound, initially as Content Editor and then became Head of Internet (my choice of title) until 2007. I then transferred to MSN UK and ran their Entertainment team as Managing Editor for five years.

I’ve been extremely fortunate to work for such brilliant (and fun!) companies and to find myself in the situation where the entire industry has realised the potential of content to connect with their audience. Companies like to work with me because of my breadth of knowledge and hands-on approach. If you would like to find out more, please get in touch.

I should also mention that I’m also extremely passionate about music having been involved in several bands in the past. I tried to keep this hobby separate from this blog but it sometimes creeps in. Old habits die hard.

Here’s a brief list of my skills:

Editorial team management
Search Optimisation
Social Media strategy
Video stratgey
Messaging & Storytelling
Setting editorial guidelines for responsible journalism
Helping teams understand digital copyright
CMS Workflows and Requirements
Content Platform Migrations
Personas, User journeys
Information Architecture
Launch planning