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Jon Norris on a 1950s approach to content strategy: The content marketing show 2013

Jon Norris, from the accountancy firm Crunch, look at some of the tired and tested processes that we could use for our content strategy.

Jon signed off by asking us to reconsider our software choices.

It was a simple message but well presented. I probably wasted hours of my life flitting from Google Drive to WordPress. Sometimes easiest is best.

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Steven Wilson-Beales

Content strategy consultant
I'm Head of Editorial at Global Radio, London looking after a fantastic range of websites including Capital FM, Capital Xtra, Heart, XFM, LBC, Classic FM and Smooth. Find me on and Twitter. Please feel free to email me here.
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