Jeffrey Zeldman explains why you should use words and stories to frame an experience
A poignant reminder of the power of micro copy on your site – you can’t write good copy without knowing the context in which the words are going to appear. As Zeldman says: “Design for the words and write for the design.”
Great content marketing from five of Britain’s coolest brands
Always useful to see who reached the top 20 in this list, and to see how they present themselves online.
Managing a Marketing Strategy Change: 5 Ways to Get Buy-in for Content
We’ve all been there – a useful reminder that we all need, as Kristina Halverson wrote, a ‘strategy for our content strategy.’
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