This week: writing for semantic search, how to shape your proposition around real-time, free SEO tools and plenty of crap!
Writing Content for Users vs. Search Engines: Is There Still a Difference?Doc Sheldon explains what Panda and Hummingbird means for SEO, what this means for keywords and semantic search.
Jeffrey Zeldman speaking at An Event Apart in Seattle. ©AxsDeny.
Jeffrey Zeldman explains why you should use words and stories to frame an experienceA poignant reminder of the power of micro copy on your site – you can’t write good copy without knowing the context in which the words are going to appear. As Zeldman says:
“Design for the words and write for the design.”
Great content marketing from five of Britain’s coolest brandsAlways useful to see who reached the top 20 in this list, and to see how they present themselves online.
We’ve all been there – a useful reminder that we all need, as Kristina Halverson wrote, a ‘strategy for our content strategy.’
Managing a Marketing Strategy Change: 5 Ways to Get Buy-in for Content