This Thursday (March 8th) we’re launching a brand new podcast merging the world of true crime and classical music. You can read the full details here – the first one features the gruesome story of Haydn’s missing head which is just a flavour of what’s to come. So subscribe now and let us know what you think when it launches Thursday!
Last week we launched The Global Awards from London’s Eventim Apollo. It was an incredible night, featuring some great acts and moments from the blue carpet. We’ve posted the Global Awards video highlights here but you can watch the full version below. Needless to say we had a great response, not only during the public voting stage, but also whilst live streaming across social and onsite. Enjoy!
Wow. What a week. Some very interesting results in the UK Election and now lots to debate as we discuss what’s next for Britain in the weeks ahead. Of course, we’ve been following the election extensively on LBC ever since Theresa May made her call for a vote back in April. Now that it’s over (although, you could argue the fun has only just begun!) I thought I’d highlight some aspects of our digital coverage you may be aware of.
I’m pleased to say this year we’ve been invited by those wonderful folk at Newsrewired to talk about audio ‘shareability’. I always love attending this event, it’s a great chance to network and gauge what we’re generally thinking about as Journalists across a whole range of topics.
In the podcast I talk about why opinion is central to LBC and how we format choice moments to give them their best viral potential.
I look forward to seeing everyone in July.
This week we had two fantastic gentlemen join us for various features across our brands. Here’s a selection of some of the videos we shot.
Are you tired of misinformation? Sick of Fake News? Don’t be! We The Unicorns proudly presents the first in a series of new videos looking at the world of YouTube. Tuck in.
Last Thursday we were proud to broadcast our very first end of year YouTuber awards for We The Unicorns live from Twitter HQ in London. The event was initially launched back in November with a number of categories we felt offered something original by supporting the rising stars and rebels from across the year. All in all, I was blown away by the sheer volume of votes we eventually received (over 48k in total) – and the support from everyone involved (fans and creators alike) was simply amazing.
As I mentioned above, we streamed it from Twitter HQ via Periscope and I’ve embedded it below in all its glory. Well done to the whole team behind this and to everyone who voted!
— We The Unicorns (@wetheunicorns) December 15, 2016
As the new year is rapidly approaching, I thought I’d fire off a series of short posts covering some of my personal highlights taken from the various brands across the year. I’m starting with Classic FM not only because it’s an amazing brand, but because I’ve just had a ping from its Social Media Editor saying that they’ve just reached one million likes on Facebook.
Here is said editor looking extremely chuffed, as he should do because this really is a fantastic achievement.
But what drove that engagement? Well, I thought it might be insightful to take a look at a short selection of popular posts from 2016 to give you a flavour of what we do. So here goes..
A selection of highlights has to start with our ‘David Cameron’ moment from September. This was all down to an editor who was watching Cameron’s speech and noticed he was humming a melody as he walked back into No.10. The rest was, indeed, history.
This piece was successful for a number of reasons – a quick turnaround from the editorial team, the shareability of the idea and the brilliant response from the Classic FM social community as a result. This all resulted in some fantastic press coverage throughout the week that followed as pundits tried to work out the significance of the melody.
In addition to news reaction, we also post topics that we know we inspire debate across all our platforms. You can see how the topic below, for instance, could create a fantastic discussion on air as well as online.
The joy of learning to play an instrument is also a popular topic – and one I can fully sympathise with now that I’m trying to get my own children to DO THEIR BLOODY PIANO PRACTICE!
OK OK, deep breath…
Here’s another example, this time an adorable moment captured between mother and child shared with us from the classical music community.
And lastly, and as Kyle mentioned above, we’ve also had some very popular posts featuring cats…
So there you have it, just a little insight into how we hit that one million figure. Why not like us on Facebook to see what we’re publishing every day?