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  • Steven Wilson-Beales

Best content strategy links of the week: September 12, 2014

Greetings interweb people!

Like some beautiful burning phoenix rising from the flames I present to you my often-cited but never seen, content strategy links of the week. I’ve been a little preoccupied by a new job recently but no more excuses – let’s get this off the ground again. So here it is, in all it’s glory, repeated every Friday.

(I mean the blog series, not the actual same content.  That would be ridic.)

Next Radio 2014 Highlights Obviously, I’m going to mention the UK radio industry event that was held in London on Monday first. I’ve written about it here but it’s worth flagging that the presenter videos from the event are now being posed on Next Radio website. Thanks to James Cridland and Matt Deegan for organising the event.

The container model and blended content – a new approach to how we present content on the Guardian Interesting overview by Nick Haley on the content strategy decisions behind the new responsive Guardian website. Nice notion around ‘blended content’ and how they are using this new modular approach to inspire serendipity and increase dwell times. As Nick himself writes: “Blended containers were a vehicle which exposed content to people they may not ordinarily encounter but is interesting to them. The containers both support existing patterns of behaviour and may spur on new patterns.”

Interestingly, when I visited the site it took me a while to realise I wasn’t actually on the Beta version. But then again, that might be me just being thick.

Vertical campfires: our user research walls I loved this overview of the UX process at GDS from Kate Townsey. Check out the use case scenarios. Notice these are not fully-fleshed personas which have the tendency to drift off into fantasy – this is just enough detail to help the team focus on the user needs.  And notice it’s on a wall, not hidden away on someone’s laptop.

How we built the the new wired.co.uk homepage Again another open, honest account of a responsive site launch – and I don’t just like this because of the cool parallax formatting (although the responsive ads absolutely rock). I particularly like the question posed by Pete Miller: “…what is the purpose of a website’s own content discovery experience when there are extremely popular purpose-built cross-site content discovery platforms – search engines, social media, content curation apps such as Zite or Flipboard”.

I don’t pretend to have the answer to this either, but worth pondering.

Does journalism still require impartiality? Great article by Kellie Riordan on the importance of editorial curation to help users identify the best bits of info each day. This has to be balanced, of course, with the fact that people are now posting clips faster to social media than can be identified, verified and curated by journalists.

What has changed in the digital era is not so much the need for impartiality but the method to achieve it. New media prefer transparency and plurality to achieve impartiality, old media achieve it with objective methods. Let’s acknowledge that both methods can lead to quality journalism, or for that matter, to poor journalism.

But it’s also important to recognise what hasn’t changed. Audiences now have access to more information and a variety of different perspectives to form their own conclusions. Do audiences need a journalist to de-code the news or contextualise the facts anymore? I think they still do. This is what hasn’t changed. “

Does The Internet Still Need Comments? Yes, But A Different Kind Interesting article on a the recent trend of bloggers and publishers removing comments from their articles. It also highlights how users are simply using the comments section to share the article on their friend’s Facebook pages and not commenting at all. In which case, should we really be calling these comments at all?

Responsive Web Design Podcast No weekly content strategy roundup would be complete without mentioning Karen McGrane and Ethan Marcotte’s excellent weekly podcast on responsive design. They’ve interviewed some great companies (Capital One, Fidelity, Marriott and The Boston Globe) about their responsive design decisions and it’s compulsive listening. Highly recommended.

And finally, fans of this post will know that I have an eclectic taste in music. I found this the other day and I’m still trying to make sense of it. Good ol’ Brian…

See you next week!


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