Delivering Global’s Make Some Noise on Digital
It’s 8am which means I’ve already been at work for a couple of hours swigging copious amounts of coffee and helping the digital team deliver Global’s new charity Make Some Noise. This a big day for Global as all our radio stations are coming together for one cause – which is to raise money for disadvantaged children and young people across the UK.
That means co-ordinating content across the brands and making sure we’re delivering the very best from radio – ultimately driving people to our Make Some Noise donation page.
It’s the first time since I’ve been at the company where we’ve co-ordinated a single campaign across all brands and it’s been really fantastic to see how people across the business have gone the extra mile to make it all happen.
I’ve used Scribblelive to track all the Make Some Noise activity across our brand twitter accounts which you can view here. We’re also using this live blog tool on the Capital fm homepage and Heart.
You can also view highlights of our #fakesomenoise social media campaign here and one of my favourites has to be this:
And yes, we also have a DRESS LOUD campaign and that is my favourite jumper!
So far we’ve raised just short of £300k. Text NOISE to 70070 to donate £5.
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