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  • Steven Wilson-Beales

Jon Norris on a 1950s approach to content strategy: The content marketing show 2013

Jon Norris, from the accountancy firm Crunch, look at some of the tired and tested processes that we could use for our content strategy.

  1. We have more innovations that we could ever need, in the history of innovations, it’s all happening NOW.

  2. Mature services like Twitter or Facebook open up their services via API to help their users and overcome platform silos.

  3. After trying numerous workflow tools, Jon decided to use a whiteboard with post it notes – based on the agile Kanban board method

  4. If your software methods aren’t working, burn them.

  5. A note board can show instant visibility, reduce software costs and reduces time for planning and reporting.

Jon signed off by asking us to reconsider our software choices.

It was a simple message but well presented. I probably wasted hours of my life flitting from Google Drive to WordPress. Sometimes easiest is best.

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