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  • Steven Wilson-Beales

Tom Elgar on B2B blogging: The Content Marketing Show, November 2013

Tom Elgar, co-founder of blogging platform Passle, delivered some interesting insights from their recent B2B survey:

  1. 80% of businesses don’t have a blog

  2. 35% of those with a blog are ‘dead’

  3. only 13% have an updated blog

  4. only 18% of B2B companies know what content marketing is.

  5. but…70% of businesses understand the value of a blog.

  6. The passle tool creates a slideshare directly from the platform which can incorporate tweets and other social media activity from your campaign.

  7. If content is central then community works

  8. if not use content to get found and show competence to help sell.

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