Tom Elgar on B2B blogging: The Content Marketing Show, November 2013
Tom Elgar, co-founder of blogging platform Passle, delivered some interesting insights from their recent B2B survey:
80% of businesses don’t have a blog
35% of those with a blog are ‘dead’
only 13% have an updated blog
only 18% of B2B companies know what content marketing is.
but…70% of businesses understand the value of a blog.
The passle tool creates a slideshare directly from the platform which can incorporate tweets and other social media activity from your campaign.
If content is central then community works
if not use content to get found and show competence to help sell.
Recent Posts
See AllEarlier this year I was invited by Jonathan Kahn over at Together London to speak at his annual Agile Content Conference at Sadler’s...
Comments