This week: Who needs content audits? Landing page optimization tips, social media stats that will make your mind boggle and Addictive TV give us a great lesson in curation.
When content audits are not a good idea
Interesting article from Gerry McGovern who argues that, sometimes, content audits just take up too much time on a project. He summarizes: “When dealing with a large, complex, old and out-of-date website, a content audit can be a waste of time and money.”
Do you agree? Leave your comments below!
Watch: Kyle Rush Reveals How the Obama Campaign Broke Every Online Fundraising Record
The video might be from 2012 but there are some great tips here on optimising your landing pages. Kyle Rush = LEGEND. According to Kyle, it’s all about optimising your copy, images and then looking at your server performance.
On a similar topic, you may also enjoy this article on Econsultancy: Five persuasive web design techniques to increase conversions.
SEO Really is Dead, Long Live…Uh…What Should We Call This?
Timely article from Mark Jackson on Search Engine Watch. Now that Google search has completely changed – do we need to redefine SEO going forward? He writes: “Perhaps “the truth” is that “search” engine optimization has gotten to the point where we need to refer to it as “digital marketing optimization” or “web presence optimization”, or some combination thereof?”
I’m sure it will never happen but it does indicate the significant changes that are happening right now in the SEO industry…
The average web page has grown 151% in just three years
Very insightful article from Tammy Everts, who bangs the drum for content strategy and UX: “I feel like, in our world, we spend such an incredible amount of time talking about the importance of making pages smaller and simpler, this must be having some effect on the outside world. But it’s hard to see this effect when looking at these numbers.”
10 surprising social media statistics that will make you rethink your social strategy
Great article from Buffer detailing showing mobile and social media penetration in the US. A reminder that we always need to be thinking ‘mobile first’…
Using Instagram to find and share media with meaning
Journalism.co.uk looks at how some of the biggest news outlets are using Instagram to report back. Useful insight I thought, particularly as it includes an interview with my old boss Peter Bale from CNN.
David Ogilvy’s 7 Tips for Writing Copy That Sells
I loved this article curating some of my favourite Ogilvy quotes. Here’s my favourite: “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
And lastly, I’ve included a performance from VJs Addictive TV. They spent four years travelling the world sampling musicians improvising with various instruments. Thought it would inspire any curation project you might be thinking of…
I’d love to hear your views on any of the content strategy links above so please get involved in the comments below!