So there you have it, a brief skim through some of the charity content strategy articles I found over the past few weeks. Let me know if you have other resources you’d like to share in the comments below!
Here’s a selection of my best content strategy reads over the last week. Enjoy!
Announcing Keyword Explorer: Moz’s New Keyword Research Tool
Interesting new tool from Moz.com. I’m not entirely sure if this does anything over and above a basic understanding of Google’s Keyword Planner but it’s a nice introduction to keyword research if you’ve never done this before.
One month in: Four things The New York Times has learned using Facebook Live
I thought this was a fantastic insight into what NYT has been doing with Facebook Live. P.S, here’s what we’ve been up to on LBC and We The Unicorns…
Internet Video Views Is A 100 Percent Bullshit Metric
The validity of Facebook’s success metric is up for debate again this week. A useful reminder I think, of what makes true video engagement – otherwise we’re all going to end up exploding watermelons.
Former Facebook Workers: We Routinely Suppressed Conservative News
I‘m sure you all read this story which resulted in Facebook publishing their editorial guidelines for their Trending module. As someone who has advised on editorial Code of Conducts in the past, I’ve found the whole issue fascinating. It looks like Facebook is recognising the need for more publisher transparency – although I’m sure it would deny it was a publisher.
3 charts that show the very different news audiences for mobile web and apps
Read this to understand the different kind of engagement across mobile web and app.
And lastly, thanks to Classic FM for unearthing this video of Prince this week. I’ve had the tune in my head all week…
Hi Gang! I’ve just spent a delightful couple of weeks restoring my blog after meddling with the database too often. Lesson learnt. Moving forward I’ll aim to curate a list of my most interesting content strategy reads this week.
Your Media Business Will Not Be Saved: Joshua Topolsky
Interesting to see how the industry is now revisiting the monetisation vs quality debate…
“So over time, we built up scale in digital to replace user value. We thought we could solve with numbers (the new, seemingly infinite numbers the internet and social media provides) what we couldn’t solve with attention. And with every new set of eyeballs (or clicks, or views) we added, we diminished the merit of what we made. And advertisers asked for more, because those eyes were worth less. And we made more. And it was less valuable.”
Things I learned working on Serial: Kristen Taylor
Some interesting tips here for how to social your audio and engage your community between episodes. And if you haven’t read about that NPR audio experiment here you are.
What Networks Does BuzzFeed Actually Use? Zack Liscio
Nice infographic here of the Buzzed distribution strategy. Now presented in a million strategy presentations around the world.
2016 guide to free online SEO training courses
I thought this was a really good resource for journalists. From beginner to intermediate level.
Although I do have to admit that my most interesting read has been this bad boy. Probably the best sci-fi book I’ve ever read.
You know the drill by now folks. Here’s my best reads from the last week or so. Enjoy and have a fantastic Christmas and New Year. See you all in 2015!
Bad community is worse than no community
“By coupling a format that encourages intimacy with a network design that encourages out-of-context amplification, Twitter has evolved into something fundamentally volatile. It’s fun, fast and powerful, but remains highly risky for anything approaching honest conversation, or even satire.”
“Smart news organizations know that in 2015, the value of our attention will continue to eclipse the value of our clicks. The best way to harness attention in the digital ecosystem is to service the consumer’s needs rather than simply repackaging content to fit the form factor of her various devices. A deeply engaged consumer is easier to monetize. She is a good ambassador for the news organization. And, ostensibly, she’s a better informed citizen.”
The news mixtape
“If the rise of podcasts and newsletters has taught us anything this year, it’s that there’s value in consuming bundled content.“
The rise of the jacktivist
“…news outlets will have to do more than merely report what’s going on. Journalists will have the added responsibility of giving people a pathway to act, to improve their lives and the lives of others.
Again, I understand this may seem anathema to some, but people today need more than headlines and stories. They need more than data, visuals, and explanations. They need more than journalism. They need an empathy-driven service to improve their lives, their communities, and our world.”
16 reasons why this research will change how you look at news consumption | Online Journalism Blog
“The value news has in people’s everyday life seems to hinge less on the increasing technological, social and participatory affordances of the informative platform than on time- and place-dependent user needs …
“News wants and needs, place, moment of the day and especially the convenience of a particular news carrier appear to be defining factors in what people do with news. As Rosa (26) explained, she checks the news on her smartphone and her work computer during the day, snacks the news on her laptop and in the newspaper after work, and reads her newspaper’s weekend supplements on Saturday morning at home.”
(PS I loved the 16 consumption trends spotted here…)
Andy Carvin launches social-media reporting team for First Look
“Because the idea of Reportedly is to have journalists or anchor/producers embedded in different social platforms and engaging directly with users there, the project doesn’t have a website yet, although it will be getting one. Carvin said that to begin with, the team will be using a Medium collection to talk about how the experiment is unfolding, and to brainstorm about the kind of journalism they want to do. But in the future, he hopes there will be a site that can act as a “central dashboard” where readers can see everything.”
The gender split in news consumption: A case of discovery?
“It could simply be, then, that the seeming disparity between the equal amount of women and men who have access to connected devices and the fact that men actually consume more news on those types of devices could be explained by the following statement: Women in the UK prefer to discover their news through social means, and certain types of digital content (that of BuzzFeed and Upworthy etc.) are simply more shareable than others.
Ultimately, the difference in the type of news content men and women consume could be as much about how they find news as what they are intrinsically interested in.”
The newsonomics of the newly quantified, gamified news reader
“The trick here is in inferring reader likes and dislikes, as in the Cosby story example. Says Frons: “Subject-based personalization limits serendipity — one of the main pleasures of social feeds in particular and the Internet in general…For content creators, I am not sure that slicing the report up into micro-individuated bundles is ever going to make business or product sense. But a little bit of personalization within a product can go a long way.”
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