Hi Gang! I’ve just spent a delightful couple of weeks restoring my blog after meddling with the database too often. Lesson learnt. Moving forward I’ll aim to curate a list of my most interesting content strategy reads this week.
Your Media Business Will Not Be Saved: Joshua Topolsky
Interesting to see how the industry is now revisiting the monetisation vs quality debate…
“So over time, we built up scale in digital to replace user value. We thought we could solve with numbers (the new, seemingly infinite numbers the internet and social media provides) what we couldn’t solve with attention. And with every new set of eyeballs (or clicks, or views) we added, we diminished the merit of what we made. And advertisers asked for more, because those eyes were worth less. And we made more. And it was less valuable.”
Things I learned working on Serial: Kristen Taylor
Some interesting tips here for how to social your audio and engage your community between episodes. And if you haven’t read about that NPR audio experiment here you are.
What Networks Does BuzzFeed Actually Use? Zack Liscio
Nice infographic here of the Buzzed distribution strategy. Now presented in a million strategy presentations around the world.
2016 guide to free online SEO training courses
I thought this was a really good resource for journalists. From beginner to intermediate level.
Although I do have to admit that my most interesting read has been this bad boy. Probably the best sci-fi book I’ve ever read.