It’s 8am which means I’ve already been at work for a couple of hours swigging copious amounts of coffee and helping the digital team deliver Global’s new charity Make Some Noise. This a big day for Global as all our radio stations are coming together for one cause – which is to raise money for disadvantaged children and young people across the UK.
That means co-ordinating content across the brands and making sure we’re delivering the very best from radio – ultimately driving people to our Make Some Noise donation page.
It’s the first time since I’ve been at the company where we’ve co-ordinated a single campaign across all brands and it’s been really fantastic to see how people across the business have gone the extra mile to make it all happen.
I’ve used Scribblelive to track all the Make Some Noise activity across our brand twitter accounts which you can view here. We’re also using this live blog tool on the Capital fm homepage and Heart.
I always get such a buzz covering live events for a couple of reasons: firstly, no matter how much you plan in advance, something always changes at the last minute and you have to adapt accordingly. Of course, this doesn’t mean PANIC, it just means PROBLEM SOLVING AT A RATE OF KNOTS – and that’s half the fun!
Secondly, with the kind of analytics tools we have at our disposal, we get such an insight into what the audience actually want to consume that you can publish with confidence. No more guessing in the dark about what you ‘think’ the audience might like to read – now you can give your audience exactly what they want, when they want it and on whatever device they choose.
Our coverage of this year’s Summertime Ball was extra special, not only because it was our own event, it was also a chance for us digital types to step away from the laptops and mix with the actual audience we’re writing for. It was a real privilege to be able to speak to fans and to hear their stories. Some might call this AUDIENCE RESEARCH, I just call it REALITY CHECK.