Tag Archives: design

5 content marketing recommendations for the sun+ homepage

sunplus 5 content marketing recommendations for the sun+ homepage

There’s been a lot of talk recently about The Sun going behind a paywall and we’re still debating¬†whether this will be a success or not. Competitors like The Mirror and MailOnline have already gone into overdrive to capitalise on this opportunity in search, so what has the ‘currant bun’ done to reposition its proposition? Do doubt probably plenty of PR and marketing – but how about the homepage? Does it give me a real reason to start paying for their content? Let’s see…
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Best content strategy links of the week: Friday, September 6

Each week I curate a list of content strategy links I've discovered online with topics ranging from planning and governance to ux, mobile, seo and search. Hope you enjoy them!

dungeonsanddragons Best content strategy links of the week: Friday, September 6Each week I curate a list of content strategy links I’ve discovered online with topics ranging from planning and governance to ux, mobile, seo and search. Hope you enjoy them!¬†

Drum roll please…

Scaling Agile @ Spotify with Tribes,Squads, Chapters & Guilds
What’s this? Dungeons & Dragons is alive and well in Sweden? Well, maybe not – instead here’s a look at how agile has been applied to the production process at Spotify.

Meanwhile, had to include the copyright infringement allegation aimed at Spotify from Ministry of Sound this week. Interesting debate – so join in.
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7 content strategy recommendations for the new Elle UK online store

elle homepage 7 content strategy recommendations for the new Elle UK online store

When I recently reviewed the Glamour UK website I mentioned I’d be looking at other women’s magazine sites – so here goes. This week I’ve had a chance to look at Elle UK who have just launched a brand new online store which looks great but could do with a few tweaks here and there.

In short, although the team have taken steps to integrate the online store into the main site, the two experiences are quite different. Any steps to blend these experiences will result in an increase in conversions. Consumers (and editors!) just love consistency.
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