Tag Archives: design

Content Strategy Links of the week: September 26th 2014

Ok content strategists, here’s my roundup of the best content strategy links from the last week. Prepare to be amazed.

Ok, well, let’s not over-sell it.

How to make an audio slideshow: My step-by-step advice to students
A great reminder of the power of audio slideshows. We used to see a lot of these doing the rounds about five years ago but they’ve seemed to have dropped off the radar in recent years. Still a compelling story-telling format, especially as we move away from galleries. If you’ve spotted any great recent examples please let me know!

Responsive Website podcast: Virgin America
Karen McGrane and Ethan Marcotte have published their latest responsive design podcast. Always interesting to hear about all those internal challenges that need to be addressed in order to serve the audience a better experience.

Fifth of all UK newspaper readers only use mobile devices to access content
If you’re a newspaper and don’t have a mobile strategy, then I’d be pretty worried about the data discussed here.

Why YouTube isn’t enough for publishers
Interesting predicament for publishers – on the one hand you need YouTube to extend reach, but on the other you’re never going to command those CPMs you could via your own player. Answer? Do both…

Lessons learned from the redesign of major news sites
Great article by Ashley Nguyen. Had to agree with this particular point:

“Midway through the [redesign] process, we sought to avoid referring to the project as a redesign at all,” Bob Cohn wrote in November 2012 when he served as the  digital editor for The Atlantic. “That seemed to trivialize it, suggesting a facelift or a fresh coat of paint. The goal, we realized, was more strategic than aesthetic.”

The 18 Blogs Every UX Pro Should Follow
Some old favourites here including UX Matters and A List APart… 

One secret to the success of Quartz, BuzzFeed and Gawker: They look at news as a service
Matthew Ingram hits the sweet spot:

“Journalists often seem to believe that  their job is to tell the reader what they think is important or relevant, rather than thinking of journalism as a service that they are providing, one in which the reader’s needs or desires are paramount, rather than the journalistic instincts of the author. Approaching news as a service or — even worse — as a product is seen as somehow beneath them.”

Meanwhile, this is a great opportunity to introduce our #fakesomenoise social media campaign Global’s brand new charity Make Some Noise.

Here’s the latest entry from our Capital FM team, please share and get involved!

Until next week…

5 content marketing recommendations for the sun+ homepage

sunplus 5 content marketing recommendations for the sun+ homepage

There’s been a lot of talk recently about The Sun going behind a paywall and we’re still debating whether this will be a success or not. Competitors like The Mirror and MailOnline have already gone into overdrive to capitalise on this opportunity in search, so what has the ‘currant bun’ done to reposition its proposition? Do doubt probably plenty of PR and marketing – but how about the homepage? Does it give me a real reason to start paying for their content? Let’s see…
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Best content strategy links of the week: Friday, September 6

Each week I curate a list of content strategy links I've discovered online with topics ranging from planning and governance to ux, mobile, seo and search. Hope you enjoy them!

dungeonsanddragons Best content strategy links of the week: Friday, September 6Each week I curate a list of content strategy links I’ve discovered online with topics ranging from planning and governance to ux, mobile, seo and search. Hope you enjoy them! 

Drum roll please…

Scaling Agile @ Spotify with Tribes,Squads, Chapters & Guilds
What’s this? Dungeons & Dragons is alive and well in Sweden? Well, maybe not – instead here’s a look at how agile has been applied to the production process at Spotify.

Meanwhile, had to include the copyright infringement allegation aimed at Spotify from Ministry of Sound this week. Interesting debate – so join in.
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7 content strategy recommendations for the new Elle UK online store

elle homepage 7 content strategy recommendations for the new Elle UK online store

When I recently reviewed the Glamour UK website I mentioned I’d be looking at other women’s magazine sites – so here goes. This week I’ve had a chance to look at Elle UK who have just launched a brand new online store which looks great but could do with a few tweaks here and there.

In short, although the team have taken steps to integrate the online store into the main site, the two experiences are quite different. Any steps to blend these experiences will result in an increase in conversions. Consumers (and editors!) just love consistency.
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