Tag Archives: mobile

Best content strategy links of the week, November 28

Each week I curate a list of great pages I've discovered online covering topics such as content marketing, strategy, mobile, seo and search. I've selected them for their practical insight, useful tools and guidance. I hope you enjoy them!

This Week: Top tasks with Gerry McGovern, SEO 2014 predictions plus find out what engagement really means to the BBC, ITV and Channel 4…
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Best content strategy links of the week, October 11

Each week I curate a list of great pages I've discovered online covering topics such as content marketing, strategy, mobile, seo and search. I've selected them for their practical insight, useful tools and guidance. I hope you enjoy them!

This week: What Google Hummingbird means for your content, championing content in your team, top tips from Upworthy and keeping it simple with Gerry McGovern…

What Google Hummingbird means for your content
Obviously, with Google deploying their Hummingbird update last month, everyone is talking about how it will impact content. Here’s my top three articles explaining what this means for SEO and content marketing strategies:

Keywords, and #Hashtags, and Hummingbird! Oh My!
Google Hummingbird, and what it means for Online Marketers & SEO
Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential
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Best content strategy links of the week, September 20

Each week I curate a list of content strategy links I've discovered online with topics ranging from planning and governance to ux, mobile, seo and search. Hope you enjoy them!
© Andreas Dantz
Kate Kiefer onstage at UX Thursday Detroit © Andreas Dantz

Kate Kiefer Lee – Voice and Tone Live
If you haven’t heard Kate talk about Voice and Tone at Mailchimp then here’s your chance in this great keynote presentation from UX Thursday Detroit. And if you haven’t visited the www.voiceandtone.com site then get to it!

Sun online’s disastrous paywall start as traffic plunges by 62%
Oh dear, the knives are out on this one. It’ll be interesting to see how The Sun adapts its marketing campaign, after all, paywalls are all about the long-view.
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5 content marketing recommendations for the sun+ homepage

There’s been a lot of talk recently about The Sun going behind a paywall and we’re still debating whether this will be a success or not. Competitors like The Mirror and MailOnline have already gone into overdrive to capitalise on this opportunity in search, so what has the ‘currant bun’ done to reposition its proposition? Do doubt probably plenty of PR and marketing – but how about the homepage? Does it give me a real reason to start paying for their content? Let’s see…
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Best content strategy links of the week: Friday, September 13

Each week I curate a list of content strategy links I've discovered online with topics ranging from planning and governance to ux, mobile, seo and search. Hope you enjoy them!
Oh look! There’s Rachel Lovinger with Dave Gorman! © Rachel Lovinger

This week’s been entirely dominated by two major content events – The Content Strategy Forum in Helsinki and Content Marketing World in the states. There’s been a lot of insights shared at those events which I’ll cover more extensively in another post when the dust settles, for now here are my top picks of the week.
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Content strategy recommendations for the new Esquire weekly app

Always great to see a publication like Esquire enter the mobile domain, especially in the form of weekly updates. Magazine subscriptions are heading south so it’s refreshing to see this new emphasis to acquire new audience. It’s bonkers that some magazine publishers still only offer monthly editions on apps – how can they get true traction from that?

You know the drill. Here’s a list of content strategy recommendations would implement if I ruled the world:

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13 content strategy recommendations for the glamourmagazine.co.uk website

homepage_edit
I’m probably going to regret this post but I’ve seen a number of women’s magazine websites launched recently with some pretty fundamental errors worth commenting on. When I originally wrote this post I didn’t intend to single out Glamour, but as I uncovered more and more ‘challenges’ the post took on a life of its own. In no way is this a criticism of the editorial on this website, but I think the issues below do highlight a fundamental disconnect between design and content.
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