Tag Archives: tv

Content Strategy Links of the Week, November 28

Here’s a roundup of top pages I’ve been reading this week:

Teenagers and tweens watching TV half as much as adults, Ofcom finds 
“Tweens and teens watch just half the amount of live TV as adults each day, and choose to “top-up” viewing by watching clips on services such as YouTube, Vimeo and Vine, according to new research by the UK media regulator.”

It’s not just about print vs. digital media — it’s about culture
Interesting table included here looking at the differences between legacy media and ‘digital-first’. Worth looking at…
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Why the entertainment industry needs content strategy

Every day the entertainment industry produces hours of exciting digital content but take a look around the web you’ll find very little discussion around content strategy. Why is that?

Well, it could be because the industry has a great focus on marketing and PR, where it’s all about building up the audience through pre-release campaigns and social amplification of the eventual release. Time is spent attributing a limited amount of exclusive assets to preferred media partners to ensure greatest exposure.

It’s model that has traditionally worked well, the media offers more inventive ways of engaging with their audience in return for time with talent/trailer. No money needs to exchange hands because the formula can be crudely summarized thus:

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