Kurt Vile covers Nine Inch Nails
Firstly, I am in no way attacking A.V. Club and their live music series ‘Undercover’ but when I recently stumbled upon their recording of Kurt Vile covering Nine Inch Nail’s ‘Down In It’, I gawked. Can you spot what the problem is here?
Every day the entertainment industry produces hours of exciting digital content but take a look around the web you’ll find very little discussion around content strategy. Why is that?
Well, it could be because the industry has a great focus on marketing and PR, where it’s all about building up the audience through pre-release campaigns and social amplification of the eventual release. Time is spent attributing a limited amount of exclusive assets to preferred media partners to ensure greatest exposure.
It’s model that has traditionally worked well, the media offers more inventive ways of engaging with their audience in return for time with talent/trailer. No money needs to exchange hands because the formula can be crudely summarized thus: