Best content strategy links of the week, October 4th

Each week I curate a list of content strategy links I've discovered online with topics ranging from planning and governance to ux, mobile, seo and search. Hope you enjoy them!
Jeffrey Zeldman speaking at An Event Apart in Seattle. ©AxsDeny.
Jeffrey Zeldman speaking at An Event Apart in Seattle. ©AxsDeny.

Jeffrey Zeldman explains why you should use words and stories to frame an experience
A poignant reminder of the power of micro copy on your site – you can’t write good copy without knowing the context in which the words are going to appear. As Zeldman says: “Design for the words and write for the design.”

Great content marketing from five of Britain’s coolest brands
Always useful to see who reached the top 20 in this list, and to see how they present themselves online.

Managing a Marketing Strategy Change: 5 Ways to Get Buy-in for Content
We’ve all been there – a useful reminder that we all need, as Kristina Halverson wrote, a ‘strategy for our content strategy.’

Dennis publishing on adaptive content in their digital editions
Martin Belson from Dennis Publishing speaks about all things C.O.P.E (Create once, publish everywhere) and HTML5. Interesting to note that they have moved on from  Adobe’s Digital Publishing Suite.

TheMediaBriefing’s 20 most read articles of all time
A must read for anyone considering content strategy within media publishing.

How to Market Your Business with Social Media (without wasting hours every day)
We all know how time-consuming social media can be. You need to prioritise according to your business objectives and user habits. Copyblogger is always a good read.

Google’s new ‘Hummingbird’ search algorithm: the experts’ view
There’s a lot of conversation online about the impact of this recent Google update so here’s a handy overview.

Also Kelvin Newman in the August edition of the Chief Content Officer Magazine on the CMI website. The link below looks a  bit funky but it will take you to the right page in the digital edition:

How banks are using social media
It’s not always about pure customer service you know…

Podcasts, podcasts, podcasts!
Some fantastic insights in the conversations below  – so get downloading!

The Big Web Show:
Internet Marketing Podcast:
UIE Brainsparks podcast:

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Steven Wilson-Beales

Content strategy consultant
I'm Head of Editorial at Global Radio, London looking after a fantastic range of websites including Capital FM, Capital Xtra, Heart, XFM, LBC, Classic FM and Smooth. Find me on and Twitter. Please feel free to email me here.