Tag Archives: ux

Friday #Content Reads: 28.04.16

joe haldeman debut novel

Hi Gang! I’ve just spent a delightful couple of weeks restoring my blog after meddling with the database too often. Lesson learnt. Moving forward I’ll aim to curate a list of my most interesting content strategy reads this week.

Here goes….

Your Media Business Will Not Be SavedJoshua Topolsky
Interesting to see how the industry is now revisiting the monetisation vs quality debate…
“So over time, we built up scale in digital to replace user value. We thought we could solve with numbers (the new, seemingly infinite numbers the internet and social media provides) what we couldn’t solve with attention. And with every new set of eyeballs (or clicks, or views) we added, we diminished the merit of what we made. And advertisers asked for more, because those eyes were worth less. And we made more. And it was less valuable.”

Things I learned working on SerialKristen Taylor
Some interesting tips here for how to social your audio and engage your community between episodes. And if you haven’t read about that NPR audio experiment here you are.

What Networks Does BuzzFeed Actually Use? Zack Liscio
Nice infographic here of the Buzzed distribution strategy. Now presented in a million strategy presentations around the world.

2016 guide to free online SEO training courses
I thought this was a really good resource for journalists. From beginner to intermediate level.

Although I do have to admit that my most interesting read has been this bad boy. Probably the best sci-fi book I’ve ever read.

Boom!

forever_war

Content Strategy Links of the Week, December 22

You know the drill by now folks. Here’s my best reads from the last week or so. Enjoy and have a fantastic Christmas and New Year. See you all in 2015!

Bad community is worse than no community
“By coupling a format that encourages intimacy with a network design that encourages out-of-context amplification, Twitter has evolved into something fundamentally volatile. It’s fun, fast and powerful, but remains highly risky for anything approaching honest conversation, or even satire.”

Consumer-aware, context-aware
“Smart news organizations know that in 2015, the value of our attention will continue to eclipse the value of our clicks. The best way to harness attention in the digital ecosystem is to service the consumer’s needs rather than simply repackaging content to fit the form factor of her various devices. A deeply engaged consumer is easier to monetize. She is a good ambassador for the news organization. And, ostensibly, she’s a better informed citizen.”

The news mixtape
“If the rise of podcasts and newsletters has taught us anything this year, it’s that there’s value in consuming bundled content.

The rise of the jacktivist
“…news outlets will have to do more than merely report what’s going on. Journalists will have the added responsibility of giving people a pathway to act, to improve their lives and the lives of others.

Again, I understand this may seem anathema to some, but people today need more than headlines and stories. They need more than data, visuals, and explanations. They need more than journalism. They need an empathy-driven service to improve their lives, their communities, and our world.”

16 reasons why this research will change how you look at news consumption | Online Journalism Blog
“The value news has in people’s everyday life seems to hinge less on the increasing technological, social and participatory affordances of the informative platform than on time- and place-dependent user needs …

“News wants and needs, place, moment of the day and especially the convenience of a particular news carrier appear to be defining factors in what people do with news. As Rosa (26) explained, she checks the news on her smartphone and her work computer during the day, snacks the news on her laptop and in the newspaper after work, and reads her newspaper’s weekend supplements on Saturday morning at home.”

(PS I loved the 16 consumption trends spotted here…)

  1. Reading
  2. Watching
  3. Viewing
  4. Listening
  5. Checking
  6. Snacking
  7. Scanning
  8. Monitoring
  9. Searching
  10. Clicking
  11. Linking
  12. Sharing
  13. Liking
  14. Recommending
  15. Commenting
  16. Voting

Andy Carvin launches social-media reporting team for First Look
“Because the idea of Reportedly is to have journalists or anchor/producers embedded in different social platforms and engaging directly with users there, the project doesn’t have a website yet, although it will be getting one. Carvin said that to begin with, the team will be using a Medium collection to talk about how the experiment is unfolding, and to brainstorm about the kind of journalism they want to do. But in the future, he hopes there will be a site that can act as a “central dashboard” where readers can see everything.”

The gender split in news consumption: A case of discovery?
“It could simply be, then, that the seeming disparity between the equal amount of women and men who have access to connected devices and the fact that men actually consume more news on those types of devices could be explained by the following statement: Women in the UK prefer to discover their news through social means, and certain types of digital content (that of BuzzFeed and Upworthy etc.) are simply more shareable than others.

Ultimately, the difference in the type of news content men and women consume could be as much about how they find news as what they are intrinsically interested in.”

The newsonomics of the newly quantified, gamified news reader
“The trick here is in inferring reader likes and dislikes, as in the Cosby story example. Says Frons: “Subject-based personalization limits serendipity — one of the main pleasures of social feeds in particular and the Internet in general…For content creators, I am not sure that slicing the report up into micro-individuated bundles is ever going to make business or product sense. But a little bit of personalization within a product can go a long way.”

Content Strategy Links of the Week, Oct 24th

The time has cometh. Here’s another roundup of my favourite links from the week covering digital strategy, social media and radio. Enjoy!

18 companies with brilliant digital strategies
Nice overview here by Ben Davis. I’m particularly intrigued by ASOS placing their editorial content (i.e. non commercial content) on their homepage and still driving sales. Obviously, they are still promoting their top offers but they’ve recognised that the homepage can be used more for inspiration and reinforcing key brand messages. Their SEO, CRM activity and search function can do the work of driving ££££.

Obviously, I don’t think I need to mention the GDS but if you haven’t read their service design manifesto you can do so here.

And finally, as a former member of the Lego Club back in the 80s (I got my bronze, silver and gold badges back in the day don’t you know…) I’m a sucker for anything about those plastic bricks. Here’s an interview with their Head of Social Media.

What 12-Year-Olds Do On Social Media – Consumer Reports News
Two things I learnt from this US report. One, don’t dismiss Instagram. Second is wrapped up in this line: “The general rule was that the girls used public settings on their fandom accounts, but strong privacy settings for their personal accounts.” That is very significant if you’re targeting a younger demographic.

Social Proof in the User Experience
I’m a big fan of these reports from Jacob Nielsen’s team and this one drives home the advantages of displaying social proof without smothering the user. Back to the old rule: Keep It Simple.

Bedtime stories: What Metro and BuzzFeed’s stats tell us about mobile readership
Loads of insight here from two well-known publishers. If you agree that ‘mobile is social’ then this quote from Martin Ashplant will particularly ring true:

“I think in terms of the type of content that works well – it’s the intrinsic link between social that works on mobile. We’re finding that so much social activity happens on mobile, well above what we’re seeing on desktop or tablet. It’s about producing something that works on social.”
 
Radio: It’s a love thing
Nice update from  over at Earshot Creative regarding the latest marketing campaign from the Commercial Radio Brand Committee in Australia. Perfectly summarised by a tweet I saw from Matt:

And lastly, we stumbled upon the video below this week and, as a result,  I’ve been listening to those old Metallica tracks all week. Dead jel. I’ve been trying to learn those riffs for years and I still haven’t cracked it. Oh well! 😉

 

Until next week!